Saatchi & Saatchi Signs Service Agreement with Prima Consulting Group Prima to assist in bringing world-changing advertising ideas to the United States, Asia and Europe

Saatchi & Saatchi Australia Pty. Ltd., a full service integrated communications agency, has hired Prima Consulting Group to assist them in establishing relationships throughout the United States, Asia and Europe. These relationships are intended to advance Saatchi & Saatchi's presence in the United States, Asian and European markets, and to further develop their expansive list of clientele.

News Release:
For Immediate Release

Contact:
Leslie Snyder
Director of Public Relations
Prima Consulting Group
(805) 695-0070

November 14, 2002

Saatchi & Saatchi Signs Service Agreement with Prima Consulting Group
Prima to assist in bringing world-changing advertising ideas to the United States, Asia and Europe

(Santa Barbara, CA)- Saatchi & Saatchi Australia Pty. Ltd., a full service integrated communications agency located in Sydney, Australia, has signed a twelve month service agreement with Prima Consulting Group. Prima will assist Saatchi & Saatchi in establishing relationships throughout the United States, Asia and Europe. These relationships are intended to advance Saatchi & Saatchi's presence in the U.S., Asian and European markets, and to further develop their expansive list of clientele.

We are very impressed with Primas past achievements in creating successful business opportunities for both public and private companies," says Glen Knowles, Director of Saatchi & Saatchi Australia. We look forward to seeing Primas success as they assist us with our continued growth in the U.S., Asian and European markets."

Saatchi & Saatchi is revered as a hot house for world-changing creative ideas. The companys primary strengths are positioned in their deep understanding of consumers, and their ability to transform their clients businesses, brands and reputations through the power of ideas. While previously referred to as an advertising firm, Saatchi & Saatchi dropped the title in 1997 and are currently known as an idea company.

Saatchi & Saatchi has successfully created idea campaigns for Toyota/Lexus, Procter & Gamble, General Mills, Johnson & Johnson, DuPont, Sony, American Home Products, Pharmacia & Upjohn, Visa International, Astra/Zeneca, and Kodak.

The agreement between Saatchi & Saatchi Australia Pty. Ltd. and Prima Consulting Group is effective immediately. Prima will establish leads in the United States, Asia and Europe. Resulting business opportunities that appear synergistic with Saatchi & Saatchis criteria will be forwarded to Glen Knowles, Director of Saatchi & Saatchi Australia.

Prima has a successful track record in generating leads and bringing opportunities to companies," says Demetri Argyropoulos, President and CEO of Prima Consulting Group. We are proud to extend our services to such a prestigious firm as Saatchi & Saatchi. As a global and vast reaching company, their needs are synergistic to our services and over the course of the next year we will utilize our worldwide network to add great value to their advertising business."

The relationship between Saatchi & Saatchi and Prima Consulting Group will also benefit Primas existing and future clientele.

The creative services that Saatchi & Saatchi provides are key in developing consumer awareness of products, services and quality production," says Argyropoulos. Because of our relationship with the company, these services will be available to Primas clientele, thus completing a key and essential portion of our service department."

Prima Consulting Group is a powerful resource in helping companies grow and navigate their businesses. As a full service, global consultancy, Prima operates three service sectors, business development, technical development and public relations. The Prima team, consisting of 120 nominated world-class professionals located in 25 different offices in 16 countries, implements cutting-edge ideas and innovative solutions, helping companies achieve lasting, quantifiable improvements.

Prima assists a host of growing and established companies. Clientele include both developing high-tech, and brick and mortar companies integrating new economy methods. Prima's services extend to a wide range of industries, including wireless services, telecom, and applications; energy (oil and gas); network infrastructure; communication service providers; e-commerce; photonics, optics and nanotechnology; Internet security and privacy; healthcare; real estate; broadband, media and entertainment.

Prima operates 25 Partner-Offices, located in 21 cities in 16 countries, which offer Prima's suite of services. Founded by President/CEO Demetri Argyropoulos, Prima is headquartered in Santa Barbara, California. You can visit Prima on the Internet at www.primaworldwide.com.

Saatchi & Saatchi employs over 7,000 people in 138 offices in 82 countries. Annual billings are more than US$7billion. The company currently works for 60 of the world's top 100 advertisers. Saatchi & Saatchi Australia Pty. Ltd. is located at 70 George Street, The Rocks, Sydney, NSW 2000. You can visit Saatchi and Saatchi on the Internet at www.saatchi.com.

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