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A Business News Website That Caters To Individual Investors?
I was tired of searching through the many supposed stock websites to find information I could depend on that wasnt advertising masked as some corporate profile," said Eric Stevenson, editor.
A Business News Website That Caters To Individual Investors?
CARSON CITY NEV -- Nov 15, 2002 -- Axcess Business News (http://www.theaxcess.net/), a recent entrant into the online world of business news, is taking a different approach in reporting on current events and financial markets, catering to individual investors who are fed up with slanted journalism or generic wire service news feeds.
Axcess Business News focuses on small cap companies often overlooked by Wall Street. With its own staff of journalists, this news e-zine offers its subscribers stories on current market issues not found anywhere else.
I was tired of searching through the many supposed stock websites to find information I could depend on that wasnt advertising masked as some corporate profile," said Eric Stevenson, editor.
Stevenson went on to say, the more prevalent news websites all had the same stories from Reuters, AP or some other wire feed. The only thing of interest were the columnists and the majority of their columns were really side pitches for their own services, books or whatever."
Stevenson is no stranger to the world of stocks. Before starting Axcess Business News he was the President of one of the leading financial corporate development firms in the United States, Axiom Capital Corporation. It was while at the helm of Axiom that Stevenson began organizing the news portal, having spent the better part of two years and close to $500,000 to do it.
As our customers were primarily small cap public companies, finding resources that were affective at reaching individual investors was very frustrating. What we found was that many of the online resources we could turn to for getting in front of the public were either not able to deliver the right audience or they were too shady in their approach," said Stevenson.
The Internet had its own problems as a media tool with many unscrupulous promoters using it to tout their deals onto unsuspecting investors, often masked as research reports or profiles. The stock touts were running rampant, to such an extent that online users were beginning to steer clear of many of these web sites. Email was also a tool used by many unscrupulous promoters, often using SPAM lists and delivering their pitched programs through multiple foreign locations so regulators couldnt trace their source.
We decided that news portals were the best resource, only getting stories on companies picked up by any financial publication was next to impossible. Getting the story out on smaller companies had no interest on the part of the major media, as its audience was too small to fit their own profile of what was news worthy, meaning their advertisers," said Stevenson.
Stevenson went to explain, the smaller public companies werent getting a fair shake and investors were basically being corralled into buying what the larger brokerage houses wanted to off-load from their institutional accounts. Between the institutions and the larger brokerage houses, they represent the majority of the advertising budgets many of the better-known publications rely on for their livelihood. It was no wonder General Motors made the press, so did their advertisements! We felt it was time for a news portal that catered to individual investors, not the institutions or advertisers. That what investors wanted was unbiased journalism, real reporting and corporate profiles that were not paid advertisements. Basically, they wanted news they could trust."
Axcess Business News carries its own brand of reporting and doesnt hold back. Its Wall Street columnists have stacked up remarkable track records since the web site was launched, having called the down grades of both Worldcom and Qwest Communications 30 days before Standard & Poors lowered those Telcos credit ratings. Axcess Business even attacked Bank of America immediately following its stories on those Telcos, questioning why Wall Street wasnt cautioning investors on Bank of America for being at risk on over $1.4 billion in outstanding loans.
Axcess Business News columnist, Ms. Freddie Mooche, who writes the Inside Wall Street column reported on those events and followed those calls with the Compaq/HP merger, giving way to their merger 90 days before it closed. Dow Jones began covering those stories on Ms. Mooches market calls.
Since then, subscribers have been flocking to Axcess Business News. A new column was started giving way to Ms. Mooches cult like following of readers, called Small Cap Corner. For the 11h week in a row, Axcess Business has offered steller stock picks in that column, offering the e-zines best and worst picks. To date readers have seen a return of 24% in those stock picks, giving way to that pages hits climbing to no.1 in Axcess Business News web site.
Axcess Business News has had a tough time getting noticed amongst the millions of pages of keywords related to its web pages. Even though its relatively new and its not able to rank in the search engines without artificial manipulation, investors are finding their way to Axcess Business News website and joining. Every day more and more people are signing up to receive news alerts on stocks Axcess Business News follows. The news site provides its subscribers a variety of different email alerts they can get when they join. From current breaking stories to columnists and stock picks, readers are benefiting. For now, Axcess Business News subscriptions are free!
For more information or to join go to: http://www.theaxcess.net
Contact: Eric Stevenson, Editor, editor@theaxcess.net or call him direct at: 775-882-1720
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