HOT NEW RELEASE! MUSIC INDUSTRY GUIDE TO SELLING MUSIC IN THE NEW ENTERTAINMENT MARKETPLACE. AVAILABLE NOW IN BOOK STORES OR ONLINE THROUGH WWW.BOOKSURGE.COM

Music Distribution: Selling Music in the New Entertainment Marketplace is a musicians book guide to music distribution, retail & radio promotion and target marketing. Key Strategies, price positioning and placement are all examined. Finally a book which breaks down the fine lines of music distribution.

NEW RELEASE! NEW RELEASE! NEW RELEASE! NEW
(Music Industry Book)
Title: Music Distribution: Selling Music in the New Entertainment Marketplace.
Authors: C. Michael Brae & Dameon Russell.

This Book is a comprehensive study of the record industry distribution system. It has a real" hands-on approach with current projects already in motion within the distribution system. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as sales, marketing, and promotions-including music-video, radio, retail, trades, consumer print, street-promotions, and college-networks. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting soundscan capabilities, is discussed. In general terms the text within very specifically details the functionality of music distribution and the components and variables that facilitate that functionality. The product distribution systems, wholesale/retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets are also examined. Included will be a campaign on existing product already within retail systems-and examining radio promotion campaign efforts on targeted markets through telephone tracking methods.

The basic necessity of distribution is product of fulfillment. Meeting mounting consumer demand derived of external marketing and promotion results, but doing so in a preemptive methodology. In this book you will find that methodology prefaced, defined, detailed and justified. The intent is to convey total understanding of the process of music distribution as well as the significance of that process and all its variables in the scheme of the business of music.

The Author is C. Michael Brae, Founder and CEO of Hitman Records, which began in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records) in 1995. Mr. Brae worked with SOLAR under President and General Counsel, Virgil Roberts, and secured distribution for Hitman Records through a distributor of SOLAR, INDI.

In 1997, Hitman Records switched distributors to Bayside Distribution. The record label then began a period of artist acquisition and development, which focused on hip-hop, rap, r&b and gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer for the r&b group Club Nouveau) and Mac Dash Mone (former member of the double-platinum group Digital Underground).
A native New Yorker, Mr. Brae began his career on Wall Street after graduating with a double Bachelors degree in marketing and advertising from the University of San Francisco. Aside from his position as CEO of Hitman Records and Hitman Entertainment Group, Mr. Brae also instructs a course in "Record Distribution" at San Francisco State University (MRI) and "Selling Music in the New Entertainment Marketplace: Key Strategies and Tools" at UCLA (Entertainment Studies).