Moms Are Right Sit Up Straight for a Healthy Back

For a healthy back, and to reduce strain, pain and fatigue at the end of a workday, start with good posture and full back support when you sit. eXXoScape Corporation has announced a new back support product with a separate inflatable support for the upper and lower (lumbar) back areas; the supports go inside a fleece case with straps that adjust to fit any chair. Research on cost shows the consumer can save about $300 to $600 over the cost of high-end chairs, which themselves don't always do the full job: the maker of Aeron chairs is to sell a low back support (no upper support) to be added to the maker's already expensive chairs. With eXXoScape, the consumer can support his or her entire back with a neat look and feel for less than $60.

PRESS RELEASE

For Immediate Release           Contact: Laura Buchanan
    eXXoScape Corporation (310) 407-4055
         laurabuch@yahoo.com

Moms Are Right

Sit Up Straight for a Healthy Back

Los Angeles, CA, November 18, 2002 -- How many times did your mom tell you, Sit up straight!" When you were a kid, it probably just seemed like another rule to follow. But in fact good posture can save you from a lot of back pain. For a healthy back, and to reduce strain and fatigue at the end of a workday, start with good posture and full back support when you sit.

eXXoScape Corporation has announced a new product, the eXXoScape(TM) back support, which is designed to help consumers take great care of their backs. The company wants to help consumers avoid back problems by keeping healthy from the start. The fact is, good posture while sitting-with separate supports for the upper back and the curve in the lower back (lumbar)-can reduce your risk of being one of the 50% of Americans who are likely to have back pain this year (Source: MayoClinic.com). The new eXXoScape(TM) back support provides a separate inflatable support for each of the upper and lower back areas; these supports go inside a fleece case with straps that adjust to fit just about any chair. Details on the product are on www.exxoscape.com.

Research on cost shows that the consumer can save about $300 to $600 over high-end chairs by adding a back support to a chair they already have. For example, the high-end Aeron® chair can cost over $600 new, over $350 used on eBay®. In contrast, a back support costs less than $100. And high-end chairs arent portable and dont always do the job: Aerons® manufacturer is about to start selling a low back support-with no extra upper back support-for over $100. That lumbar support is designed to be added to the makers already expensive chairs.

Says eXXoScape founder, Laura Buchanan, Most people avoid expensive chairs by buying lumbar cushions, which range from cheap and ugly to over $100 and unattractive, but they don't provide comfortable support for your entire back. Our eXXoScape(TM) back support is designed to help you take care of your entire back by fixing the problems with most chairs. So with eXXoScape, you can support your entire back with a neat look and feel for less than $60."

Ms. Buchanan founded eXXoScape Corporation in 2001 after she had a back problem and couldn't find a back support that was affordable, felt comfortable and supported the entire back. eXXoScapes first product is the affordable, adjustable eXXoScape(TM) back support, which debuted recently on QVC and comes in choice of fleece covers: Panther Black, Luau Moo Cow and Oo La La Leopard. eXXoScape also offers the e-book Guide to Back Health: Get a SPINE which teaches how to avoid back problems by keeping healthy from the start, with references to resources such as True Success: A New Philosophy of Excellence by T. Morris, Ergonomic Living: How to Create a User-Friendly Home and Office by G. Inkeles and I. Schencke, Posture, Get It Straight! by J. Novak and The Method -- Pilates -- Precision Toning with J. Kries.

To learn more go to www.exxoscape.com or contact Laura Buchanan at eXXoScape Corporation, Rolling Hills Estates, CA (310) 407-4055. Trademarks are properties of their owners. With any health information, regimen or product, you should consult your health care professional to confirm what is best for you.