Luhring SurvivalWare, Inc. releases software targeted at struggling entrepreneurs: SurvivalWare -- Short-term Cash Flow Projections

Luhring SurvivalWare, Inc. released a new version of its SurvivalWare software today, dedicated to helping struggling entrepreneurs. SurvivalWare Version 4.0 allows a small business to do very detailed short term cash flow projections without a lot of work. The software is priced at $179, and is available at www.survivalware.com. The older version, with a forecast horizon limited to eight weeks, is still available as a free download.

Alexandria, VA -- Luhring SurvivalWare, Inc. released a new version of its SurvivalWare software today, dedicated to helping struggling entrepreneurs. SurvivalWare Version 4.0 allows a small business to do very detailed short term cash flow projections without a lot of work. The software is priced at $179, and is available at www.survivalware.com.    The older version, with a forecast horizon limited to eight weeks, is still available as a free download.    
   "I read an ad for a book a few years ago that talked about the 10 most important things the author learned from a Harvard Business School professor about running a business. He said the first item was 'Don't run out of cash' and the last item was 'don't run out of cash.' Everything else in between really didn't matter as long as you got those two," explains Rusty Luhring, founder and CEO of Luhring SurvivalWare, Inc. "This is consistent with my experience of the past 23 years as an entrepreneur. The focus of SurvivalWare is to help the bootstrapping entrepreneur NOT RUN OUT OF CASH. "
With improvements based on suggestions from the hundreds of people who have downloaded the free version in the last 9 months, SurvivalWare Version 4.0 helps you navigate your cash flow in the real world. It uses a technique called cash event simulation, and is the only commercially available software known to do so. The ability to handle the uncertainty of cash flowing in" is what sets this software apart from the competition.
      "What we offer the entrepreneur is not only survival, but financial independence and peace of mind. We know what it's like to go through tough times: the embarrassment of not being able to make a payment on time, the humiliation of having to grovel before your banker, the fear of missing a payroll. We think we can help others avoid some of the rough spots," according to Luhring.
   Luhring SurvivalWare, Inc. is Luhrings second startup. His first was Ferox Microsystems, Inc. (www.ferox.com ), started in 1979 to provide financial modeling software with mainframe power on low-cost PC's.
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