PR Works Reveals Results of Media Opinion Survey" - TV Rated Most Accurate in News Reporting

In a recent Media Opinion Survey taken last month at the Plymouth Chamber of Commerces Business Expo 2002, 65 business leaders responded that they believe television to be the best medium for the most accurate news reporting. Radio, in particular, National Public Radio, was tied as second most accurate along with print media (newspapers and magazines).

FOR IMMEDIATE RELEASE
CONTACT: Steve Dubin, PR Works, (781) 878-9533, sdubin@prworkzone.com

PR Works Reveals Results of Media Opinion Survey" -
TV Rated Most Accurate in News Reporting

DATELINE: NORWELL AND PLYMOUTH, MA, NOVEMBER 18, 2002... In an assessment of the publics opinion of the media, a recent Media Opinion Survey" conducted by PR Works, a public relations and advertising firm based in Norwell, MA revealed that television reports the news most accurately over radio and print media.

In a recent Media Opinion Survey taken last month at the Plymouth Chamber of Commerces Business Expo 2002, 65 business leaders responded that they believe television to be the best medium for the most accurate news reporting. Radio, in particular, National Public Radio, was tied as second most accurate along with print media (newspapers and magazines).

According to PR Works survey:

·   Two-thirds of the people surveyed believe television to be the most accurate in reporting the news, while the rest equally preferred radio (specifically NPR) and print.

·   Almost all of the folks surveyed who read newspapers and magazines are generally interested in both the news and the advertisements, while the rest read only the news and approximately 2% read only the ads.

·   Three quarters of those surveyed who watch television or listen to the radio pay attention to the programming, while the remaining pay attention to both the programming and the ads.

·   The biggest business" news story of the year according to those surveyed was the Enron scandal while less than 10% mentioned news about the stock market and September 11th.

GARNERING INK
This is the second year we have conducted a Media Opinion Survey at the Plymouth Chamber of Commerce Business Expo. Last year, of 77 people surveyed, most people stated that print was the most credible of media sources. Im not surprised that television, by far, is the most popular news medium today, simply because its omnipotent. We can turn on the TV and choose from more than one news broadcast at just about any hour of the day. Convenience plays a large role," noted Steve Dubin, president of PR Works.

PLYMOUTH AREA CHAMBER OF COMMERCE
More than 100 exhibitors participated in the 2002 Plymouth Area Chamber of Commerce Business Expo, making it one of the premier business showcase on the lower South Shore. The 2002 Expo took place in the lower level of the Kingston Mall on October 10, 2002 and was sponsored by Adelphia Media Services and Abington Savings Bank. The Plymouth Area Chamber of Commerce is located at 15 Caswell Lane, Suite 3 in Plymouth, MA. For more information contact (508) 830-1620 or visit their Web site at www.plymouthchamber.com.

PR WORKS FOR YOU
For almost 15 years, PR Works has been helping businesses implement an integrated public relations and marketing plan that unifies image, creates increased visibility and awareness, and generates Return On Investment (ROI).

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PR Works is located at 167 Washington Street (Route 53) in Norwell, MA. For additional information, please contact Steve Dubin at (781) 878-9533 or sdubin@prworkzone.com. The companys new e-commerce Web site can be accessed at www.prworkzone.com.