MSI INTRODUCES NEW BRAND IMAGE TO PROFESSIONAL SERVICES MARKET

One of the world's largest networks of independent law and accounting firms aims to build a strong global brand to match its growing international presence.

MSI Legal & Accounting Network Worldwide (MSI) is the new name for MacIntyre Sträter International, one of the worlds leading networks of independent professional firms.

The new brand demonstrates MSIs commitment to creating a strong global brand that will enable its 224 legal and accounting member firms in 85 countries to market themselves as not only strong, mid-sized local firms, but also as independent firms that, through their MSI connection, can competently serve clients doing business across borders.

"The new MSI corporate identity and strapline 'Together we are stronger' provides member firms with dual-branding opportunities that encapsulate exactly what MSI is all about -- strong, local firms being able to retain their independent identities, yet able to benefit from close links with like-minded professionals in every commercial centre around the world," says James Mendelssohn, Chief Executive of MSI.

The new brand underpins MSIs clear message to business -- MSI member firms provide clients wishing to do business on a local, national and international scale with a genuine alternative to the large law and accountancy firms who cannot offer the same levels of personal service and value for money.

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About MSI
MSI is a network of independent professional firms which was formed in 1990 in response to the growing need for cross-border co-operation between professional firms. Over the last 12 years, mid-sized firms have joined MSI to provide a one-stop-shop approach to growing clients requiring advice on legal issues, taxation, accounting, auditing and business procedures across international borders.

MSI aims to have an accounting legal and accounting member firm in every major commercial and financial centre in the world and is actively seeking to fill all gaps in its worldwide geographical coverage. In 2002 MSIs combined annual fee income was approximately US$640 million.