AVATAR STUDIO WINS TEC AWARD

TOP NEW YORK STUDIO AVATAR WINS PRESTIGIOUS AWARD , HOSTS EXCLUSIVE DTS LISTENING EVENTS

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TOP NEW YORK STUDIO AVATAR WINS PRESTIGIOUS TEC AWARD FOR OUTSTANDING
CREATIVE ACHIEVEMENT
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STUDIO HOSTS EXCLUSIVE DTS LISTENING EVENTS FOR PRODUCERS, ENGINEERS AND
RETAILERS

New York, NY - Avatar Studios has been honored with the prestigious TEC
(Technical Excellence & Creativity) Award for Outstanding Creative Achievement in the Record Production/Album category at the 18th Annual TEC Awards ceremony held at LAs Wilshire Grand Hotel on October 7, 2002.  The award is in recognition for Avatar Studios contribution to the recording of
Diana Kralls The Look of Love album.  Kirk Imamura, President of Avatar
Studios, accepted the award, stating: It is, above all else, the great sound
the artist wishes to achieve that is our goal." 

The Look Of Love album was produced by Tommy LiPuma for Verve Music Group,
and engineered/mixed by Grammy Award winner Al Schmitt.  The recording took
place in Avatars legendary Studio A using the vintage Neve 8068 console; the sessions were assisted by Avatars Aya Takemura.

A program of The Mix Foundation for Excellence inAudio, the TEC Awards were
founded in 1985 by the publishers of Mix Magazineand are held each fall to
recognize outstanding achievement in the field of professional recording and
sound production.

As part of their newly expanded industry involvement, Avatar hosted an exclusive listening party to demonstrate DVD Audio, the
surround sound format for music playable in home theater and other systems.  The event, which took place on October 23 and 24 in Avatars famed master recordingStudio A, was
hosted by The DVD Entertainment Group and DTS Digital Theater Systems.  David Del Grosso, VP Marketing for DTS Entertainment, demonstrated the playback characteristics of DVD Audio and answered questions from the audience of engineers, producers, retailers and managers.  Avatar is installing DTS
recording capabilities, and expects to have the ability to record into the surround sound format ready over the next several weeks.  Jeff Skillen, VP of Business Development for DTS Entertainment, and Amy Jo Donner, Executive Director, DVD Entertainment Group addressed the retailers in attendance and described the benefits of the system.   This is the first of several listening events leading up to the introduction of surround sound in
automotive applications in the summer of 2003. 

Avatar Studios isa 33,000-square-foot multi-room facility on Manhattan's West
Side, dedicated to providing the highest possible quality audio recording
services to the recording industry.  The studio houses four premier recording rooms containing Neve 8068, two SSL 9000Js and a NeveVRP.  The four rooms are equipped with four ISDN lines per room and a remote recording session can be set up at a moments notice.  Avatar also has a ProTools editing suite available, and recently added the ability to track directly to the DSD format.

For Avatar booking information, please contact Studio Manager Tino Passante
via telephoneat 212.765.7500, via fax at 212.765.7450, or via e-mail
attino@avatarstudios.net.

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http://www.avatarstudios.net/news/TECAward.html
Los Angeles, CA - A recipient for the 2002 Technical Excellence & Creativity
Award -
TEC 2002 - for OutstandingCreative Achievement is New Yorks Avatar Studios,
in the Record Production/Album category for Diana Krall's THE LOOK OF LOVE. 
President of Avatar Studios, Kirk Imamura, gratefully accepted the honor on
behalf of his very dedicated staff,s tating: "It is, above all else, the
sound the artist wishes to achieve that is our goal."  Pictured above are
(left to right): Kirk Imamura (President of Avatar Studios), Paula Salvatore
(Capitol Studios), Al Schmitt, Jeff Minnich (Capitol Studios).  Capitol
Studios shared in the honor as the other location where the album was
recorded.

Photo©BEImages.net.