SurfSafely.com elevates voluntary content labeling to new heights at Comdex.

Platform for Internet Content Selection (PICS) labeling embraced by Comdex delegates. Popularity of voluntary content labeling rises.

Burlington, CT - November 26, 2002 - Surfsafely.com founder Mark Brasche enjoyed great success elevating PICS (Platform for Internet Content Selection) labeling to new heights at Comdex Fall. Convention delegates were treated by Mr. Brasche to a series of brief discourses throughout the week on the benefits of voluntary content labeling.

What we have created at SurfSafely.com is a market driven model to give web developers the positive incentives they need to label rather than disincentives for not labeling as was once sought by governmental authorities." said Mr. Brasche, continuing The benefits of labeling are realized equally by any type of web site or portal, from personal to commerce, from kids only to adult only."

Mr. Brasche surmounted opposition toward voluntary content labeling as he presented the benefits of the Platform for Internet Content Selection (PICS) labeling to Web developers. By offering a single heavily trafficked portal reserved solely for PICS labeled content" he said, we deliver the added value Web developers need to label in a language they understand; Quality traffic."

SurfSafely.com recently celebrated three years of continuous service to the online community. Commenting on this milestone, Phil Archer, CTO for ICRA ( Internet Content Rating Association) said "Congratulations to SurfSafely on this anniversary. Their search engine and wider network are a clear demonstration of how content providers' self-labeling using the ICRA system can be used effectively to offer a tailored online service that meets the demands of its users."

Of equal importance is that, through the catalyst provided by SurfSafely.com, PICS labeling meets the demands of web developers as well.

When Web developers take responsibility for the content they publish online, everyone wins." said Mr. Brasche.

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SurfSafely.com is a well-established family-friendly Web directory and search engine that permits indexing only of sites that have been voluntarily self-rated by the Web developers using Platform for Internet Content Selection (PICS) labels. Mark Brasche is himself a web developer, founder of SurfSafely.com and a preeminent expert in the field of online safety.

ICRA (Internet Content Rating Association) is a not-for-profit organization with offices in the UK and US. The ICRA labeling system is the most widely used PICS labeling system on earth. For more information on ICRA please visit http://www.icra.org/