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Designer Servers [DSVR] Launch 100K Integrated 'Complete Control Campaign For First UK Promotion
Designer Servers [DSVR] Launch 100K 'Complete Control Integrated Campaign Across Print and Internet Media For First UK Promotion
http://www.dsvr.co.uk">Designer Servers [DSVR] Launch 100K Integrated 'Complete Control Campaign For First UK Promotion
http://www.dsvr.co.uk">Designer Servers [DSVR] Launch 100K 'Complete Control Integrated Campaign Across Print and Internet Media For First UK Promotion
27 November, 2002, London, UK
----Begins----
http://www.dsvr.co.uk">Designer Servers [DSVR] the specialist host for the web design and development community are to aggressively push their 'Complete Control 100K integrated campaign. It starts with an imaginative first full page ad designed to break away from the tired advert formula in their sector, to catch the eye and raise a smile, while still getting their message across featuring Colin & Sophie".
The first Designer Servers UK campaign led and created by design and web development agency http://www.egovision.com">Egovision, soft launched its promotion in early November 2002 on new media and technology led websites. In addition to this Designer Servers attended Internet World 2002 in London earlier this year, and Manchester last week to begin their direct marketing strategy.
As part of a more engaging campaign, Designer Servers has now adopted a more tongue in cheek approach in targeting a predominately design, development and technology based audience. The sustained campaign captures the essence of possessing more control over a web hosing environment, creating, building and raising the awareness of choosing a more robust and cost effective hosting solution that delivers the required level of control.
The new advertising goes live as of 15 November 2002, targeting online websites http://www.newmediazero.com">New Media Age, http://www.revolutionmagazine.com">Revolution Magazine and http://www.uktophosts.com">uk.tophosts.com. The offline print media advertising begins towards the late October 2002, initially appearing in http://www.createonline.co.uk">Create and http://www.iwks.com">Internet Works for 12 months, also evolving around the Colin & Sophie theme.
John Lyons, Interactive Director at http://www.egovision.com">Egovision explains, http://www.dsvr.co.uk">Designer Servers were looking to refresh to their general identity to go hand-in-hand with new technologies that were being rolled out to their clients. Primarily web designers, developers and professionals are being targeted, enlightening them to maintain 'Complete Control, whilst having flexibility of their web hosting environment.
The campaign was designed to convey this in an eye catching and innovative way. We did this by offering an ironic twist on the unusual use of sex in advertising for this sector. The first 'Ride the Pony advert is one of a planned series of advertising features all centred on the characters of Colin & Sophie."
Tim Wills, Commercial Director at http://www.dsvr.co.uk">DSVR comments, We required an integrated campaign both off and online, taking our offering to our target audiences in a memorable and humorous way, but 'quickly pitching the message home. The campaign focuses on the key feature of Designer Servers -- 'Complete Control over all your essential hosting requirements -- a selling point that many ISPs claim to offer, but few really deliver."
Wills adds, Depending on how the campaign progresses, we will be exercising a further 100K from our budget, to support and enhance promotions with a range of other integrated approaches. We have already started this process with the re-design of the http://www.dsvr.co.uk">Designer Servers website(http://www.dsvr.co.uk), that has just launched. Expect more exciting instalments from Colin & Sophie soon as the campaign is refreshed and enhanced to ensure its longevity throughout 2002-2003."
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----Notes to editors----
This press release in available in PDF, plain text and Word formats.
Creatives, designs and photographs are available of http://www.dsvr.co.uk">DSVR and http://www.dsvr.co.uk">Egovision campaign representatives if required. Please email Elemental PR for these.
Naturally images of Colin and Sophie are available.
http://www.dsvr.co.uk">About DSVR:
http://www.dsvr.co.uk
http://www.dsvr.co.uk/Company/
http://www.dsvr.co.uk">Designer Servers Ltd (DSVR) was founded in 1998 with the aim of providing flexible, powerful, yet easy to use hosting solutions to the web design industry. Almost four years later, with over 2000 clients and hosting over 85,000 domains, they have been successful.
http://www.dsvr.co.uk">DSVR developed utilising proprietary "Virtual Server" technology to create a competitive advantage in the marketplace. The advantage we have over other hosting companies in the UK is that none of them offer true virtual servers offering the user the configurability and control of the hosting environment that the designers and developers require.
http://www.egovision.com">About Egovision:
http://www.egovision.com
http://www.egovision.com">Egovision's defining aim has been to harness the potential of online media and since the mid-nineties we have continued to produce ground-breaking products for clients with various requirements and budgets through a combination of stylish design and technical expertise.
http://www.egovision.com">Egovision prides itself on its diversity of personnel, building a core team from disciplines including design and animation, programming, and architecture.
----Contact----
http://www.egovision.com">Egovision:
Nick Wills, Creative Director, http://www.egovision.com">Egovision
John Lyons, Interactive Director, http://www.egovision.com">Egovision
http://www.egovision.com">Egovision Website: http://www.egovision.com, Egovision Email:info@egovision.com
Telephone: 08700 113 100, Fax: 08700 113 200
Address: Egovision, 7 Goodge Place, London, W1T 4SF
http://www.dsvr.co.uk">DSVR:
Tim Wills, Commercial Director
Website: http://www.dsvr.co.uk">Designer Servers Limited (DSVR)
Telephone: 0845 057 8000, Overseas Telephone: +44 (0)161 909 6100, Fax: 0845 057 8010
Website: http://www.dsvr.co.uk">DSVR
Address:
Designer Servers Ltd, Kilburn House, Manchester Science Park, Lloyd Street North, Manchester, M15 6SE
http://www.elementalpr.co.uk">Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: egovision@elementalpr.co.uk,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, http://www.elementalpr.co.uk">Elemental PR Website
Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE
Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 834
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