Totalmass Brings Wireless Instant Photography Closer To Cell Phone Users

The Longstreet solution brings instant photography closer to cell phone users and can also provide an image based mobile marketing solution with an instant order purchasing experience for other types of m-commerce.

San Francisco, Ca -- November 25, 2002

Totalmass LLC, of San Francisco, announced its Longstreet solution. The convergence of digital cameras and 3G cell phones inspired the company to create a product and service that combines the bests of digital and instant photography. Targeted at owners of 3G and other cell phones, Longstreet is an advanced print on demand system for images that features a one screen, one touch instant ordering user experience. Users viewing a cell phone image simply select from the menu then press one button to order.

Planned are location based Longstreet enabled photo printing kiosks and at home regular mail delivery. The quality photo prints have scratch and sun damage resistant coatings. Totalmass is also attacking the Polaroid i--zone instant photo sticker market with its high grade photo print stickers.

The Longstreet solution for wireless photography is perfect for users of 3G cell phone cameras. Other cell phone owners, with or with out cameras can also purchase photo products and merchandise from images seen on their cell phones, PDAs, web viewers and other devices. Totalmass plans to begin providing Longstreet as a private label service to US carriers and partners in early 2003 with complete integration, product fulfillment and customer services.

MangoFoto, a Totalmass subsidiary with operations in Sacramento, California, will be the first online photo company to deploy Longstreet. Service begins in early January 2003. MangoFoto is planned for large retailers as a service to shoppers in their cell phone departments. For a small monthly fee, MangoFoto members will get a complete menu of high quality digital still, video and location based services, products and activities. They will also receive discounts for print on demand photo services.

The Longstreet one screen, one button, instant ordering solution is totally brandable and available exclusively from Totalmass for other image based mobile marketing uses.

About Totalmass
Totalmass, LLC is a San Francisco based company with experience in developing online photography systems, fulfillment services and strategic marketing. Longstreet is a complete, end to end, solution that was developed to meet advanced mobile photography, video service, and image based mobile marketing needs. For more information, please visit our website at http://www.totalmass.com">www.totalmass.com

Contact Information
Jim Torres
Totalmass
http://www.totalmass.com">http://www.totalmass.com
415.246.1963
jimtorres@totalmass.com