FITaccess Reveals Company Strategy and Unleashes New Products and Services for the Fitness Industry - FITaccess Targets Member Retention in Fitness Facilities

FITaccess is a technology solutions provider who has developed a software-based system to improve member retention in health clubs. This release announces company strategy and product release targets exercise adherence for new members (NMM and CONNECT) and variety for existing members (CMM and CHOICES).

FOR IMMEDIATE RELEASE

FITaccess Reveals Company Strategy and Unleashes New Products and Services for the Fitness Industry

FITaccess Targets Member Retention in Fitness Facilities

VANCOUVER, BC - November 22, 2002 - FITaccess Technologies Inc. today revealed their company strategy to improve member retention with a series of bundled solutions that add to the strengths of their FITaccess member management software product. The FITaccess New Member Management (NMM) and Current Member Management (CMM) systems target specific member needs through the use of an innovative program and communication formula only made possible with the FITaccess software component.

"In August, we launched our FITaccess v2.0 software which had 50 new features and applications built in, all focussed on member retention in fitness facilities," said Russell King, President and CEO of FITaccess Technologies. "This product worked for organizations who had identified their particular member issues and had the necessary resources to respond, but failed to provide a retention-oriented program formula for staff to follow. Today we have completed our member retention solution with the introduction of two new products - NMM and CMM. New Member Management is based on our research on exercise adherence for people new to fitness and health, while CMM offers a multitude of realistic and progressive programs to keep members motivated and getting results. We can now offer a results-oriented solution to every fitness facility in North America that is unmatched in the industry."

NMM

The NMM tool gives fitness facilities the leverage to orientate all of their new members to a specific exercise adherence formula called CONNECT. CONNECT ensures new members develop fundamental habits that contribute to long-term member satisfaction and overall membership growth. CONNECT uses easy-to-follow programs for members with individual directed feedback from staff. CONNECT introduces a system of consistent contact and follow-up procedures for new members. The system is accessed through kiosks located in the fitness facility or any web-enabled computer. Also included in NMM is the FITaccess v2.0 software with features like event triggers that provide an early warning indicator of member satisfaction, an optimized messaging system and management reports that identify member services effectiveness.

CMM

CMM allows fitness staff to deliver a high level of service to a large base of current members as well as proactively determine exactly what services they require most. The included CHOICES package makes this effort efficient by ensuring fitness staff have a substantial selection of fitness programs that were developed with your member's changing needs in mind. CMM encompasses the FITaccess 2.0 software with current members features like event triggers that provide a simplified guidance system and remind staff of important events, fitness assessments to accurately display fitness results and graphical charts to show member's their progression and accomplishments. The system is accessed through kiosks located in the fitness facility or any web-enabled computer.

NMM and CMM are offered with on-site installation and staff training and a variety of support and licensing options. Please refer to http://www.fitaccess.com/products for full product information.

FITaccess NMM and CMM tools are available for evaluation or purchase today by contacting the company directly at interested@fitaccess.com or (604)733-6652

About FITaccess

FITaccess is committed to providing the most convenient personal fitness experience available to enthusiasts around the world. With its innovative fitness application and its partnerships with health and fitness providers, FITaccess is helping set new standards in motivation, personal service and communication.

Company Contact

FITaccess Technologies Inc.
Suite 202 - 1768 West 3rd Avenue
Vancouver, BC
Canada V6J 1K4
Tel: (604) 733-6652
Fax: (604) 576-6185
Email: media@fitaccess.com
www.fitaccess.com