University of British Columbia BirdCoop Adopts New FITaccess Current Member Management Solution

FITaccess is a technology solutions provider who has developed a software-based system to improve member retention in health clubs.

FOR IMMEDIATE RELEASE

University of British Columbia BirdCoop Adopts New FITaccess Current Member Management Solution

VANCOUVER, BC - November 15, 2002 - FITaccess Technologies Inc. today announced that the wildly popular UBC BirdCoop, who Macleans Magazine describes again as "THE place to be on the UBC campus" has adopted the new FITaccess Current Member Management (CMM) solution at both of their facilities.

The unique FITaccess system was introduced to the BirdCoop members earlier this Fall as CoopConnect. CoopConnect is a FITaccess CMM product that combines an extensive library of realistic and progressive fitness programs called Choices, with the easy to use, scalable and extensible technology to improve member satisfaction and loyalty.

"There seems to be a perfect fit for interactive technology in the fitness industry. We have been using FITaccess in the University of British Columbia fitness facility (7,000 members) known as the UBC BirdCoop for a number of our well established general programs," said Sonya Lumholtz-Smith, Associate Director of the Department of Athletics, Recreation and Fitness at UBC, "but we have also found a good match for its use in our specialty programs like Changing Aging, an older adult fitness system and our upcoming MET Project for overweight youth. In the first six weeks since our launch, there are already several hundred members using the system. I think that using FITaccess technology is just the beginning of what I predict will have many natural outgrowth ideas which indeed will breathe a breath of fresh air in to an industry which will likely become quickly tired if not adopted."

"When you enter the UBC BirdCoop for the first time, you realize you are in a very fun, exciting and busy environment," said Peter Kanis, VP, Marketing and Sales of FITaccess Technologies. "We are thrilled that Sonya and her staff will be able to improve and extend their outstanding service to more members."

About FITaccess

FITaccess is committed to providing the most convenient personal fitness experience available to enthusiasts around the world. With its innovative fitness application and its partnerships with health and fitness providers, FITaccess is helping set new standards in motivation, personal service and communication.

About UBC BirdCoop

The BirdCoop at the University of British Columbia is the campus fitness facility and caters to the university community and Vancouver public at large. The UBC BirdCoop is known nationally for its fun fitness alternatives, its impressive mix of top of the line equipment, its programs, its services and particularly for its unique character which entirely sets it apart from other like-minded facilities. Their second facility - the Executive BirdCoop is home of the highly successful Changing Aging Program for older adults from the community-at-large.

Contact Info

FITaccess Technologies Inc.
Suite 202 - 1768 West 3rd Avenue
Vancouver, BC
Canada V6J 1K4
Tel: (604) 733-6652
Fax: (604) 576-6185
Email: media@fitaccess.com
www.fitaccess.com

UBC BirdCoop
The Student Recreation Centre
6000 Student Union Mall
Vancouver, BC
Canada, V6T 1Z1
Tel: (604) 822-6924
www.birdcoop.ubc.ca