Flora Manufacturing and Distributing Ltd. Announces Rebranding of Fresh Plant Juices

Flora Manufacturing and Distributing Ltd. announces rebranding of Salus Fresh Plant Juices to the Canadian Market. The twelve, 100% pure therapeutic juices were repackaged to reflect a growing need for brand differentiation in the marketplace.

Vancouver, BC - Flora Manufacturing and Distributing Ltd. in a continuing effort to provide innovative products to the Canadian market, is proud to introduce newly redesigned packaging for its line of fresh plant juices from Germany. Formerly sold under the Schoenenberger label the therapeutic line, consisting of twelve individual juices has been rebranded under the Salus Haus name.

Shedding its old look, the new packaging has a contemporary appearance that emphasizes the brands commitment to quality and purity. Each bottle has a distinct illustration of the herb from which the juice is extracted, allowing for easier product identification and shopping for consumers. In addition to completing a significant package and label change, Salus Fresh Plant Juices will now be sold in larger, 200 mL, clear glass bottles with signature red caps.

In assessing the need to provide consumers with quality products that are easily identifiable, we felt the need to rebrand the Schoeneberger line under the Salus name to provide stronger brand recognition on the store shelf" says Tobias Aysslinger, Salus Haus Category Manager for North America.

The newly repackaged juices are 100% pure and are produced only from certified organically grown flora from the Black Forest and the Swabian Uplands in Germany. These unique juices are all natural, containing highly concentrated, active ingredients extracted from raw cellular plants. Salus Fresh Plant Juices are available in twelve varieties:

•   Artichoke
•   Birch
•   Black Radish
•   Celery
•   Coltsfoot
•   Dandelion
•   Echinacea
•   Manna-Fig Syrup
•   Hawthorn
•   Nettle
•   St. Johns Wort
•   Valerian

What makes these juices extraordinary is the tradition from which they are produced. Drawing upon over 70 years of experience, these juices are pure pressed from fresh plants within 2-3 hours of harvesting and are filled directly into glass bottles, without the addition of alcohol, sugar or other preservatives. The purity of these juices is amazing" says Aysslinger. With the growing interest in herbal remedies, Salus Fresh Plant Juices provide a natural and wholesome way to treat a variety of todays health concerns" says Aysslinger.

Salus Fresh Plant Juices are sold individually and are also available in two therapeutic kits, a 20 Day Liver Cleanse and a 24 Day Nerval Tonic Program. Available only in natural health food stores, the national rollout of the line will begin in December 2002. This repackaging marks the continuation Floras strategic plan to improve awareness of its products in the marketplace.

About Salus Haus / Flora Manufacturing and Distributing Ltd.

Salus Haus, founded in 1916, is Germanys leading manufacturer of herbal teas, drops, tonics and tinctures. Salus, defined as health and well-being", strives to produce the highest quality herbal supplements from organically grown sources around the world. Exporting to 30 countries worldwide, Salus Haus takes pride in its tradition of producing some of the most well known and trusted herbal products globally .

Flora Manufacturing and Distributing Ltd., Salus Haus sister company in Canada, is the sole distributor of Salus Haus products to the North American market. Flora has been producing top quality natural health care products in Canada since 1965, gaining a reputation as an innovator and industry leader.

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For further information please contact:
Jasmin TamDoo, Public Relations Coordinator
E-mail: jasmin@florahealth.com
Telephone: 604.436.6000 ext.189