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Mike Butcher appointed as e-consultancy.com ramps up investment in premium content
Mike Butcher appointed as e-consultancy.com ramps up investment in premium content
02 December 2002
Mike Butcher appointed as http://www.e-consultancy.com">e-consultancy.com ramps up investment in premium content
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Mike Butcher, journalist and broadcaster, has been appointed by http://www.e-consultancy.com">e-consultancy.com to edit their new weekly newsletter. He is a former Editor of New Media Age and Executive Editor of the Industry Standard Europe.
Following user feedback and research, e-consultancy discovered there was a strong desire from UK e-business professionals for high quality, succinct, informed opinion and analysis of the weeks top news stories impacting the UKs digital economy.
http://www.e-consultancy.com">e-consultancy.com's current text-only e-mail newsletter goes out monthly to just under 8,000 subscribers and is free. The new weekly version will remain free.
Mike Butchers appointment confirms http://www.e-consultancy.com">e-consultancy.com's ambition to become the UKs number one source of the best e-business information and advice. http://www.e-consultancy.com">E-consultancy.com's is stepping up its investment in premium content to attract registrations on the site and to maintain the loyalty of existing senior-level site users and clients.
http://www.e-consultancy.com">e-consultancy.com has over 25,000 pages of its own content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management. Mikes appointment is the first of a number of premium content supply deals that http://www.e-consultancy.com">e-consultancy.com has signed and is set to announce in the coming weeks.
Ashley Friedlein, Internet author, consultant and CEO of http://www.e-consultancy.com">e-consultancy.com's comments:
We have no doubt that our investment will repay itself. Our newsletter has always been very effective at attracting and retaining site users and clients. Mike Butchers appointment takes us up a level in terms of both the quality and frequency of communication we have with our fast-growing user base."
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----Notes to Editors----
This press release in available in PDF, plain text and Word formats.
Images of the publication, screenshots of e-consultancy.com, and photographs are available of Ashley Friedlein / Mike Butcher upon request.
- Mike Butcher is a freelance journalist (The Irish Times, The Guardian, New Media Age, Broadcast,
Marketing Week, Wired) and media consultant. He is a former editor of New Media (1998-2000) and a former executive editor of the Industry Standard Europe in (2000-2001) and now he also chairs and speaks at industry conferences, and works as a consultant on media and editorial strategy.
- Mike is also the editor of mbites http://www.mbites.com
- e-consultancy (http://www.e-consultancy.com) is an off and online service for UK e-business professionals providing access to the best e-business information and advice. http://www.e-consultancy.com">E-consultancy.com derives its revenues both online, through advertising and directory services, and offline, through consulting engagements.
- http://www.e-consultancy.com">e-consultancy.com was founded in 2000 by Internet author and consultant Ashley Friedlein and Matthew ORiordan.
- http://www.e-consultancy.com">e-consultancy.com has 25,000+ pages of content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management.
- Ashley Friedlein is the author of Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement - Ashley Friedlein, December 2002
http://www.e-consultancy.com/book2
To receive advanced review copies, the preface and TOC [available online] please email Elemental PR.. More information about the book is at:
More information about the book is at:
http://www.amazon.com/exec/obidos/tg/detail/-/1558608303/qid=1036777491/sr=1-2/ref=sr_1_2/103-3016174-9260668?v=glance&s=books ">Amazon pre-sale of the book:
Shorter Link to Amazon
http://makeashorterlink.com/?Q1F922862">Shorter Link to the book on Amazon:
http://www.e-consultancy.com/book2">The second book on e-consultancy.com:
http://www.e-consultancy.com/book2
----Contact----
http://www.e-consultancy.com">e-consultancy.com:
Ashley Friedlein, CEO, e-consultancy.com
http://www.e-consultancy.com">e-consultancy.com website:, Email: Email: e-consultancy@elementalpr.co.uk
Address: 129 West End Lane, London, NW6 2PE
http://www.elementalpr.co.uk">Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: e-consultancy@elementalpr.co.uk
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, http://www.elementalpr.co.uk">Elemental PR Website
Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE
Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 8344
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