FOR IMMEDIATE RELEASE: ANNOUNCEMENT: MYDIRECTSTORE.COM HAS SATISFIED CLIENTS TALKING Houston, TX - November 15, 2002 - TX-Based Company Plans to Bring Customer Service and Savings to a Web Site Near You.

Mydirectstore.com announced that it has launched a revolutionary service-oriented shopping experience that is expected to attract nationwide attention. Touted as the next "internet hot spot for the serious shoppers," this will merge the high-end service oriented brick and mortar experience with the convenience of shopping from your personal computer. This impressive venue went live November 30th, just in time for holiday shoppers.

FOR IMMEDIATE RELEASE:

ANNOUNCEMENT: MYDIRECTSTORE.COM HAS SATISFIED CLIENTS TALKING
Houston, TX - November 15, 2002 - TX-Based Company Plans to Bring Customer Service and Savings to a Web Site Near You.

Internet shopping... high touch customer service... together at last? "About time" you say. You are correct... and not alone.

Mydirectstore.com announced that it has launched a revolutionary service-oriented shopping experience that is expected to attract nationwide attention. Touted as the next "internet hot spot for the serious shoppers," this will merge the high-end service oriented brick and mortar experience with the convenience of shopping from your personal computer. This impressive venue went live November 30th, just in time for the holiday shoppers.

Mydirectstore.com includes an easy to navigate, secure web storefront that offers 1000s of products, many available at or below wholesale prices. Claims like that are a dime a dozen, right? Did I mention you also get a dedicated, well trained, Customer Service Representative that is assigned to assist you -- for life? Lance Hunter, President of mydirectstore.com, comments, we founded this company on customer service and it will continue to be our strongest goal going forward. We want to offer personal assistance to help first time buyers." In addition, Mydirectstore.com Customer Service Representatives also follow-up by phone on every order placed to absolutely ensure their clients satisfaction and order accuracy.

One of Mydirectstore.coms recent clients said, "The prices and selection [at mydirectstore.com] were fantastic, it is what initially got me to purchase; however, the follow-up and service after the order were tremendous, second to none. After talking with my Service Representative, I had total confidence in my order and knew exactly who to contact if I had any further questions. If you are tired of adequate prices and poor, almost nonexistent, customer service from web retailers, this is the place to shop online". - Greg Moser, Austin, TX

http://www.mydirectstore.com is open now in a neighborhood near you.

About mydirectstore.com:
Mydirectstore.com is service focused, online retailer offering significant discounts on thousands of brand-name items in numerous categories, like jewelry, watches, outdoor and camping equipment, men and ladies apparel, bicycles and much, much more. Mydirectstore.com offers its customers the opportunity to shop for bargains conveniently over the internet, without sacrificing the personalized, caring customer service typically found only in the high-end retail stores.