Website Content Obesity: An Internet Malady

"Content-heavy websites continue to suffer from endless paragraphs, wall-to-wall copy, marathon sentences, unfamiliar jargon and dated regionalisms."

That from Dan Scherer whose new website, www.copyhawk.com, catalogs a host of web text flaws and offers off-line editing of content-glut. The one-time IBM communications manager urges website copywriters to test their efforts with the often-ignored "Gunning Fog Index" in order to make basic changes for content improvement.

"Nothing impairs web text credibility," he adds, "as endless and dense copy coupled with spelling errors, bad syntax and poor punctuation." The site offers to e-mail a copy of a Gunning Index work sheet on request.

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Information Contact:
Dan Scherer
editors@copyhawk.com