Primary Intelligence Releases New Report Examining Business Intelligence Solutions

Primary Intelligence releases a multi-client landscape study sponsored by Business Intelligence vendors. The report is intended to help companies that provide Business Intelligence solutions and services successfully identify and align themselves with key market trends and directions. The report also provides a comprehensive overview and forecast of the BI middle market.

SALT LAKE CITY, Utah, Dec. 6, 2002 -- Primary Intelligence, a leading provider of market, sales and competitive intelligence solutions, announced today the release of their report on Business Intelligence Solutions.

The report is the result of a multi-client study sponsored by Business Intelligence (BI) vendors and carried out during the second and third quarter of 2002. The report is intended to help companies that provide Business Intelligence solutions and services successfully identify and align themselves with key market trends and directions. The report also provides a comprehensive overview and forecast of the BI middle market.

The Primary Intelligence report reveals that BIs biggest hurdles are dealing with a myriad of data sources and producing end results that are valuable to a wide range of end users within an organization.

Vendors are all too eager to label a new product as a Business Intelligence solution to increase sales, and the marketplace is filled with products and applications that may have little to no practical use for a company," said Chris Dalley, Vice President of Global Research Operations at Primary Intelligence. In a landscape such as this, a knowledge of what customers are thinking, and a knowledge of what competitors are doing is invaluable to a BI vendor."

The report found a clear trend that reporting and analysis, and the ability to utilize that analysis in usable reports is the focus and perception of the benefit of Business Intelligence among those companies that are using BI.

For more information on the report, contact Primary Intelligence.

About Primary Intelligence. Primary Intelligence, Inc., based in Salt Lake City, Utah, is a leading provider of custom, business-to-business market research, sales intelligence and competitive intelligence solutions for managing and servicing sales infrastructure to Global 3000 companies. For more information about Primary Intelligence, visit our Web site at www.primary-intel.com.

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Contact:
Steve Jensen
Primary Intelligence
801/838-9635
sjensen@primary-intel.com