LOGS New Blueprint for Success

LOGS Financial Services, Inc., a Northbrook, IL-based national provider of proactive default management solutions, announced today that it is launching its new corporate brand, which includes a refreshed visual identity and mission.

LOGS Financial Services, Inc., a Northbrook, IL-based national provider of proactive default management solutions, announced today that it is launching its new corporate brand, which includes a refreshed visual identity and mission.

The new blueprint for LOGS brand identity stems from its strong, 30-year history as an innovator in the mortgage servicing industry, and its goal to remain the industry builder. Being one of the early pioneers in the default mortgage servicing industry has allowed us to continuously develop ground-breaking, best-in-class tools that empower our clients to make more efficient and meticulous business decisions," says Gerald Shapiro, founder and chairman of LOGS. We want to reaffirm our commitment to helping our clients build greater successes."

The new LOGS brand, defined in the tagline Build Innovative Outsourcing Solutions," shows LOGS intense focus on helping its clients improve their default management processes through LOGS customized, turnkey solutions and services. We want to exceed our clients expectations," Shapiro says, by helping them reduce risk, increase profits, foster efficiency, and drive down credit losses."

LOGS new logo takes on a more modern attitude, as well. While it retains its well-known log cabin theme, it has a modern twist: The cabin is intertwined with the word LOGS." The blue color in the logo has also changed to a more vibrant shade, which signifies not only LOGS stability and extensive experience but also its progressive, energetic and precise approach to default management.

About LOGS Financial Services, Inc.
With 31 years of experience in default management, LOGS Financial Services, Inc. offers a complete package of outsourced default management services for lenders nationwide-concentrating on the risk-sensitive areas of foreclosure, bankruptcy, eviction, REO management and loss mitigation. Its proprietary workflow systems provide integrated, intelligent management tools for servicing defaulted mortgages, and the systems are licenses to attorneys across the country.

Founder and CEO Gerald M. Shapiro originally established the LOGS Legal Network in 1971 as a network of law firms and trustee companies providing national representation to mortgage lenders. He built the company into an industry leader through the development of the cradle to grave" concept within the default management services sector. In 1999, the company changed its name to LOGS Financial Services, Inc. to better describe its growing menu of services.

For more information on LOGS Financial Services, Inc., visit www.logs.com or contact Michelle Spellerberg, director of communications, at (847) 291-9100, ext. 137 or michelles.hq@logs.com.

###