Primary Intelligence Releases Business Process Outsourcing Landscape Study for 2003

Primary Intelligence announces the release of their Business Process Outsourcing Landscape Study for 2003 to help vendors in the BPO industry better understand the current competitive landscape.

SALT LAKE CITY, Utah, Dec. 4, 2002 -- Primary Intelligence, a leading provider of market, sales and competitive intelligence solutions, announced today the release of their Business Process Outsourcing Landscape Study for 2003.

The study identifies the current perceptions of Business Process Outsourcing (BPO) among companies who offer BPO solutions and services, analyzes their current Marketing and Sales strategies, and outlines the major challenges that BPO providers are facing. The data for the study was gathered by conducting in-depth interviews with executives at 20 leading companies in the BPO field.

The study is intended to help vendors in the BPO industry better understand the current competitive landscape. The study found that several obstacles exist for BPO providers, but one of the most pressing at this time is the hazy perception among companies worldwide as to what BPO truly is and what BPO actually offers. BPO vendors also face the challenge of being able to deliver advantages in strategic positioning, more efficient processes, better employee and customer satisfaction while many customers are just concerned with the bottom line and immediate return on investment.

In this maelstrom of varied, and sometimes conflicting ideas, it is easy for BPO vendors and customers to become confused and lose focus. The purpose of this report is to examine the current BPO landscape in order to add clarity to the strategies, obstacles, issues, and innovations that are taking place in the BPO industry," said Ron Sathoff, Senior Analyst at Primary Intelligence.

For more information on the report, contact Primary Intelligence.

About Primary Intelligence. Primary Intelligence, Inc., based in Salt Lake City, Utah, is a leading provider of custom, business-to-business market research, sales intelligence and competitive intelligence solutions for managing and servicing sales infrastructure to Global 3000 companies. For more information about Primary Intelligence, visit our Web site at www.primary-intel.com.

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Contact:
Steve Jensen
Primary Intelligence
801/838-9635
sjensen@primary-intel.com