ROICAST secures international expansion through London office opening

Andrew Stevens appointed as Country Manager, UK

Ghent, 04 December 2002 - ROICAST, a Belgian company providing exclusive web site-analysis and web site-mining software for corporate marketing departments, is continuing its international expansion with the opening of a London office. ROICAST has strong relations with a number of British partners, and with this office opening it has established a permanent local presence. Andrew Stevens has been appointed as Country Manager ROICAST UK.

Stevens has developed a vast experience in data mining as well as Internet security. Prior to joining ROICAST, Stevens was Northern European Sales Manager with Rapidstream.

ROICAST's current UK partners include Kairon and BISolutions (both providers of business intelligence solutions), Addictivity (web design and-development) and Netcam (online and e-mail marketing). Stevens will, amongst other activities, concentrate on the further expansion of the partner network.

Patrick De Schrijver, ROICAST CEO, states: "Opening our London office is the first major step in the direction of our international expansion, as the British market is very open to innovative technology. In addition to that, research proved there is an obvious shortage in refined Web mining software enabling the manager to realize his goals".

Sandrijn Stead, Addictivity CEO, commenting on Addictivity's partnership with ROICAST said: "Our services as a web designer imply we support our customers in planning and following-up e-marketing campaigns. ROICAST products are fully aligned with the marketing manager's needs. This partnership allows us to provide our customers with a strategic tool that, in contrast to other solutions on the market today, is very user-friendly and easy to implement. The reports ROICAST produces are clear, relevant and created in a matter of minutes."

About ROICAST
ROICAST NV provides site-analysis and site-mining software aimed specifically at the marketing manager's needs. The Belgian company creates the possibility to permanently evaluate en optimize any Internet and intranet strategy, in function of the behavior of users on the websites. The ROICAST software can be integrated with all current Internet applications. ROICAST customers have all types of websites, going from relatively low amounts of visitors to millions of Pageviews a month. ROICAST was formed in 2000 and has offices in Ghent and London.

For further information: http://www.roicast.com

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