Consuming Bacteria Can Be Good For You: Flora Manufacturing and Distributing Ltd. Introduces Latest Line Extension for Udos Choice Probiotics

Flora Manufacturing and Distributing Ltd. announce the launch of four new Udos Choice probiotics to the Canadian market. Probiotics, the good" bacteria have been found to be beneficial in treating a number of common health concerns. The four new, age-specific formulas were created to address the specific health needs of the entire populace and will join two existing therapeutic blends.

Vancouver, BC - Flora Manufacturing and Distributing Ltd. in an ongoing effort to produce quality health supplements unveiled its latest product line extension today. Four, age-specific probiotics under the Udos Choice product line has been added to two existing therapeutic blends.

Probiotics are the "good" or "friendly" bacteria that are the normal inhabitants of the intestinal tract. Although the word bacteria is usually associated with germs and illness, probiotics are beneficial as they help to enhance the immune system. They favourably alter the gut microecology and prevent unfriendly organisms from gaining a foothold in the body. Environmental and lifestyle factors can decrease the number of good bacteria which may lead to problems such as excessive gas, bloating, diarrhea, constipation, and poor absorption of nutrients.

All of the new, age-specific blends are formulated to provide the most appropriate strength and strains of bacteria to reflect the healthy microflora of individuals in each age group. The new probiotics are available in the following four formulas:

•   Infants Blend
Containing 2 billion viable cells with 7 strains of infant-specific bacteria per gram, this blend addresses diarrhea, childrens diseases and bacterial infections.

•   Childrens Blend
Containing 4 billion viable cells with 8 strains of child-specific bacteria per capsule, this blend addresses childrens diseases, bacterial infections and diarrhea.

•   Adults Blend
With 12 billion viable cells and 8 strains of adult-specific bacteria per capsule, this blend is formulated specifically to address bacterial infections, cholesterol levels, diarrhea and abnormal cell division.

•   Advanced Adults Blend
With 24 billion viable cells and 9 strains of specific bacteria per capsule, this blend is formulated to address conditions commonly associated with seniors, such as lower bowel conditions (including constipation and diarrhea), abnormal cell division, bacterial infections and cholesterol levels.

The four age-specific products join an existing therapeutic line of Udos Choice probiotics. The two, existing therapeutic blends are:

•   Super 5
Containing 1 billion viable cells, this unique, raspberry flavoured lozenge includes 5 bacterial strains. Formulated specifically with L. salivarius to improve the health of the mouth, gums and throat, this blend can be used to address thrush, gum conditions, tooth decay and bad breath.

•   Super 8
Containing 30 billion viable cells and 8 specific strains per capsule to improve yeast overgrowth, Super 8 is formulated specifically with a higher percentage and concentration of L. acidophilus to address yeast imbalance & leaky gut syndrome.

After researching the supplement market, we saw the urgent need for probiotics that reflect the health needs of all Canadians. We concluded that it was necessary to have multiple formulas in order to satisfy the needs of the entire age spectrum" says Ken Cowan, category manager for Flora.

All six Udos Choice Probiotics are available exclusively to quality health food stores across Canada. The national rollout of the four new formulas will commence on December 16, 2002.

About Flora Manufacturing and Distributing Ltd.

Flora Manufacturing and Distributing Ltd. has been producing top quality natural health care products in Canada since 1965, gaining a reputation as an innovator and industry leader. Now with offices and high-tech facilities throughout Canada and the U.S., Flora provides products to more than 10,000 select health food stores across North America. Additional information on Flora Manufacturing and Distributing or Flora Inc. may be obtained on the World Wide Web at www.florahealth.com.

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For further information please contact:
Jasmin TamDoo, Public Relations Coordinator
E-mail: jasmin@florahealth.com
Telephone: 604.436.6000 ext.189