PTMG/PROJECT 13 MEDIA becomes the nations top inner-mall advertising agency. PTMG/outdoor launched with amazing results and feedback.

LOS ANGELES, CALIFORNIA: PTMG/PROJECT 13 MEDIA has launched a new division, PTMG/outdoor. This new group will handle all large format billboard advertising inside of America's malls, on both a local and nationwide level.

Although large format advertising within the nation's malls is not a new concept, there are only a handful of companies within the United States that offer this type of advertising and the new player in town representing malls nationwide is PROJECT 13 MEDIA. Nick Stewart, Principal of PROJECT 13 MEDIA says: "We are shooting to become number one in providing affordable advertising for companies that wish to be seen on a large scale. We provide everything from design and custom fabrication through brokering of the media so it makes sense that companies of all sizes would want to take advantage of this opportunity. The beauty of this is that it doesn't matter if a company has launched a national print campaign or the mall advertising is a solo effort, the fact is that it will be seen by millions of people,"

Large format advertising has been used for years in the form of billboards, kiosks, and building displays, but the surface has barely been scratched in terms of foot traffic inside of malls. "America's malls are a great place to attract new clientele," continues Stewart, "You have to figure that people are in the malls to purchase what they want. We are putting companies directly in the faces of the consumers. Imagine seeing a 12 foot by 20 foot billboard of a new video game, shoe, food, or automobile. It gains instant attention; it improves your company's frequency within the minds of consumers. We are going to take this form of immediate product recognition to the next level, and offer it to all companies for an affordable price,"

Pricing is an issue that has plagued the large format advertising field for years, but PROJECT 13 MEDIA is able to offer it at a price which will beat or match the rates of magazines and newspapers. "When a company sets out to do advertising, they have a budget that will cover five to six magazines," states Jay Barrett, Accounting Department. "We can now increase their level of consumer attention for the same price. Impulse buying is a key element in sales, so just think what will happen when your product is viewed within steps of the retail outlet where your product is available."

As for competition, the firm is not worried. "We have to face the facts the we are the newcomers in this arena," Stewart says, "The three largest outdoor advertising and large format companies have this field locked, but luckily we are offering something that will not interfere, nor steal business away from them. In fact, they can and will be calling on us to work together to represent our collective clients in the best forum possible. We have always taken pride in knowing that we aspire to a high degree of professionalism and welcome new partnerships and enterprises."

PTMG/PROJECT 13 MEDIA is a Los Angeles based full service advertising agency. The firm provides advertising and creative services for such fields as media, entertainment, automotive, pharmaceutical, and interactive entertainment. Information about the new division is available online at www.project13media.com/outdoor.