UK-TRAINED CONTACT CENTRE OFFERS VOICE, WEB AND SMS MARKETING OUTSOURCE SERVICES

Marketing outsourcing provides competitive advantage to organisations trimming budgets for 2003. New UK owned/trained multimedia contact centre in India has successfully identified market gap for supplying services to UK, US and European customer facing organisations.

London, 9th December 2002 -- The UK-based Foresight Group, a global multi-services company, has opened a new high tech multimedia contact centre in Chennai, India, designed uniquely, as a marketing outsourcing facility.

The centre known as Supersight (www.supersight.net) offers marketers a resource to run voice, web, or SMS based campaigns at any time, at highly competitive prices. The centre is manned by UK-trained managers and staff.

We feel the centre fills a gap for marketers facing increasingly tight budgets in the coming year" said Utsav Seth, ceo of Supersight. Only around 15% of market research users in the UK employ contact centres and this trend is growing. Their customers can connect instantaneously to our researchers. Above all, marketers can achieve sophisticated data for a fraction of the cost incurred in the UK."

The company also detects an increase in the demand for detailed customer data, traditionally a high cost element of market research. Direct marketing, telesales campaigns, surveys and polls can all be managed from the centre. Using the facilities in India will deliver cheaper unit costs combined with fast feedback.

Supersight identified the need for fast turnaround for customer data and because the centre is operational 24/7, it is able to deliver completed data speedily.

We are the first contact centre to provide managed outsourcing for marketing departments," commented Mr Seth, and given our research so far, we expect to see a significant take-up."

Located in Chennai in the south-east coast of India, the city is a major landing station for high specification suboceanic broadband connectivity to Asia, the US and Europe.

Supersight is currently offering special packages for new marketing clients who contract for services conducted during January-February 2003.

Note for Editors

Supersight is a portfolio company of the Foresight Group headquartered in the UK with worldwide offices and turnover of US$ 350 million, with interests in Trading, Shipping, Oil Drilling and Hospitality. The Supersight facility in Chennai currently offers a focused contact centre base of almost 200 seats.

For further information please contact:

BroadGroup
Email: consult@broad-group.com