When Customers Tear Their Hair Out In Frustration...An Angel Can Step In

Consumers who can't resolve a problem with a company can visit their Customer Angel, and Arellano's company will not only research the right person to receive the message, but will follow up with the consumer to see how the company responded.

For Immediate Release
Contact: Linda Arellano: 402-733-7043, customer@customerassurance.com

When Customers Tear Their Hair Out In Frustration.....An Angel Can Step In

BELLEVUE, NE: Sure, it feels great to post your customer service
horror story on the Internet--but Linda Arellano says it may not
solve the problem. "Business owners frequently ask, 'why should I fix
that, it's already out there in public? We did try.' But smart
businesses WILL pay attention if a respected third-party approaches
them individually, in confidence. You get better results by talking
privately than by airing dirty laundry in public."

Arellano has started a free service to convey customer grievances, in
private, directly to high-level staff at the problem company.
Consumers who can't resolve a problem can visit
www.CustomerAngel.com, and Arellano's company will research the right
person to receive the message--and follow up with the consumer to
learn the result.

Arellano recommends three-steps to deal with a difficult company:
·    Remain calm
·    Don't take it personally if you can't get satisfaction
·    If you're not satisfied, visit CustomerAngel.com to bring in a
credentialed advocate who will go to bat for you

Arellano has strong opinions about the decline in customer service
nationwide. "Customer service is dead--but it can be revived.
Businesses have been very successful in lowering our expectations.
We're paying more and getting less service. Businesses put customers
through so much hassle that they just buy elsewhere. It would save
both businesses and consumers a lot of time and trouble if they got
it right the first time, and we want to help with that."

If collectively, consumers demand better treatment, we will receive
it, she believes--but first we have to feel empowered and make the
system work. "Companies may go after quality certification such as
ISO 9000, but they have to remember: Quality is something the
customer defines! We do have the power to change bad service."

ISO, she notes, is drafting a standard for complaint handling.
Perhaps in the future, widespread compliance with that standard will
close CustomerAngel--and Arellano will be delighted.

Journalists: Arellano is available for interviews; contact her at 402-733-7043.