B2BWorks Concludes Evolution To Digital Relationship Marketing Services Company;Karen Breen Vogel Promoted To Executive Vice President, Strategy and Client Solutions

B2BWorks, Inc., today announces the completion of its evolution to a Digital Relationship Marketing (DRM) services company. Digital Relationship Marketing programs leverage online tools across the Internet to help clients acquire and retain their customers. To lead this charge, B2BWorks has promoted Karen Breen Vogel to executive vice president, strategy and client solutions.

B2BWorks Concludes Evolution To Digital Relationship Marketing Services Company

Karen Breen Vogel Promoted To Executive Vice President, Strategy and Client Solutions

CHICAGO -- Dec. 10, 2002 -- B2BWorks, Inc., today announces the completion of its evolution to a Digital Relationship Marketing (DRM) services company. Digital Relationship Marketing programs leverage online tools across the Internet to help clients acquire and retain their customers. To lead this charge, B2BWorks has promoted Karen Breen Vogel to executive vice president, strategy and client solutions.

The industry has changed dramatically since B2BWorks launched in 1999 as a b2b advertising network," said Bill Furlong, B2BWorks founder, president, and CEO. Our clients marketing goals are becoming more customer-centric. B2BWorks has been a leading voice in helping clients utilize the power of the Internet to elevate customer-centric marketing."

In addition, Karen Breen Vogel has been an instrumental leader and a key component of B2BWorks success since she joined our team," continued Furlong. Karen will also manage the current reorganization of several staff positions and the development of our new hires. We are very excited to see her step up with increased responsibilities in her new role as the driver for our continued growth as a complete digital marketing services company."

Digital Relationship Marketing offers our clients the capability to deeply segment their target markets and drive varied and unique value propositions to each segment to ensure a high level of message relevancy," explains Breen Vogel. Our DRM services enable marketers to engage in a direct dialogue with their customers and prospects using the Internet and e-mail in a measurable medium that can be directly tied to ROI goals." Some notable clients who have hired B2BWorks include Dow Chemical; GE Commercial Finance; Osthoff-Thalden & Associates and their client, the Internal Revenue Service; International Truck; i-FRONTIER and their client, AstraZeneca; and Enterprise Software HQ, a division of Thomas Publishing.

As executive vice president, strategy and client solutions, Breen Vogel, along with her client services team, consults with businesses on how to use the Internet as an effective marketing tool and engineer powerful digital strategies. Breen Vogel also cultivates partnership opportunities, manages strategic site relations, and actively consults with clients to assure their digital marketing solutions meet and exceed their business goals.

Karen Breen Vogel joined B2BWorks in early 2000 and since that time has held senior management roles in marketing, research, business development, strategic affairs, publisher and site relations, and client solutions. Before joining the B2BWorks, she served as the market segment executive for the Telecom and Media sectors of IBM, where she launched the company's initiatives in the b2b publishing segment. At IBM, Breen Vogel also led consulting engagements that included Newsweek and Paddock Publications. Earlier in her career, Karen Breen Vogel designed and developed just-in-time manufacturing applications while at Accenture, before joining IBM.

Breen Vogel serves as chairperson of the Digital Media Council for American Business Media and is also involved in several other organizations such as the Business Marketing Association (BMA). She was named one of i-Street Magazine's "Women in Black" in 2001 as one of the rising stars in Chicago's new economy.

About B2BWorks
B2BWorks (www.b2bworks.net) is the premier business-to-business digital marketing and media services provider. Backed by years of b2b expertise, B2BWorks is a single-stop resource for Digital Relationship Marketing programs that build quantifiable marketer-client relationships by offering marketers' value propositions deep into targeted audience segments. B2BWorks' proven methodology includes target audience segmentation, qualification analysis and relevant value proposition identification for each segment. The B2BWorks portfolio also includes the application of online tools and media, campaign refinements to continuously maximize ROI, and complete program analysis. Founded in 1999, B2BWorks is headquartered in Chicago.

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