MARKETREACH OFFERS NEW WEB-BASED SURVEY TOOL TO MARKETERS

marketreach, inc. has released SurveyReach(TM), a software tool that allows marketers to develop and implement Web-based surveys quickly and easily.

Bedford, NH -- December 9, 2002 -- marketreach, inc., today announced a revolutionary new mechanism for qualifying prospects and gathering and analyzing primary market research data. SurveyReachTM is a software tool that allows marketers to develop and implement Web-based surveys quickly and easily.

Think of SurveyReach as the Webs answer to telemarketing," said Rod Griffith, marketreach Vice President. It allows marketers to construct sophisticated surveys and capture and analyze information quickly and securely."

A key benefit of SurveyReach is that the respondent can complete the survey at their own convenience, not when the survey taker calls. Without feeling pressured to answer quickly, a respondent can take the time to answer each question carefully using nothing more than an ordinary Web browser. Surveys can include multiple levels of conditional branching, so that follow-on questions can be triggered by specific responses to prior questions. The system can launch a help screen whenever a respondent has trouble understanding a question, and it provides instant follow-up by automatically generating an email when the survey is completed, thanking the respondent and offering an optional incentive.

Unlike telemarketing campaigns, a SurveyReach survey can handle an enormous number of respondents simultaneously, limited only by the servers speed and connection bandwidth. Survey sponsors can view and analyze responses in real-time via a secure link whenever they wish. Many different types of questions are supported, including structured multiple choice, rating scales, and relative rankings as well as unstructured open-ended questions. A SurveyReach survey can be used to dynamically segment respondents to e-mail campaigns, delivering them to precisely the right page on a web site.

Marketreach has already implemented successful SurveyReach surveys for a number of clients in support of prospect qualification, customer satisfaction assessment, audience acquisition, market research, response segmentation and event registration.

Founded in 1993, marketreach, inc. provides marketing services and expertise to companies that sell to other businesses. We help our clients identify new opportunities, search out and qualify new customer prospects and business partners, and enhance the satisfaction and loyalty of existing customers. We are highly experienced in the design, management and implementation of marketing programs and professional events that deliver rapid and measurable business results. marketreach can extend the resources of your marketing organization whenever you need specialized expertise in a particular area or your workload exceeds internal capacity.

For more information, contact marketreach, inc. at 603-645-1300 or visit our Website at http://www.mreach.com.