Executive Tans Executes Beams of Light" Growth Plan

Tanning Franchises Infrastructure Ready to Support 175 Salons in 2003"

NEWS RELEASE
FOR IMMEDIATE RELEASE
December 11th, 2002

Executive Tans Executes Beams of Light" Growth Plan
Tanning Franchises Infrastructure Ready to Support 175 Salons in 2003"

   Nashville, TN -- November 20th, 2002: Executive Tans, the nations leading Franchisor of Indoor Tanning Salons, announced their Beams of Light" growth plan for 2003 at this years National Tanning Convention. The program offers new and established Tanning Salon owners the unique opportunity to leverage 13 years of salon management and construction experience to quickly and cost-effectively develop a multi-salon market presence. The result, an explosive and well-managed growth strategy that would add 175 Salon Franchises to their current 72 in 2003.

Multi-Salons Key to Gaining a Competitive Advantage. Executive Tans has seen the demographic of the Tanning Salon Owner change dramatically over the years, with salon owners becoming more educated business people, interested in long-term investments that displace market concerns.

The company intends to capitalize upon this trend through its Beams of Light" program that offers attractive, multi-salon investment options. This will allow salon owners to stay competitive in a saturated market. With a controlled and profitable means to expand, franchisees can stay in business longer," Tom Stemple, National Franchise Developer explains. Were finding potential Franchisees, as well as many independents, are seeking out a proven, stable and profitable business model to assist them in building multi-salon enterprises. Our Beams of Light" program is a win-win: franchisees can create cash cows and a secure business, while Executive Tans can quickly achieve market dominance within a 3-4 month period."

There is statistical evidence to back up his claim. Looking Fit Magazine, in its September, 2002 report on the industry, states, To stay competitive in the market, salons are expanding existing facilities, upgrading equipment choices and opening additional salons. In 2001, 88 percent of salons planned stand out in a crowded marketplace by expanding their facilities within the next 12 months." This translates into increased revenue, with more than 90 percent of salon owners expected to see revenues increase.

Established Infrastructure Key to Success. Developing the ability to build multiple salons quickly is a daunting task. However, for the past 12 years, Executive Tans has achieved its goal of offering a means of doing so. Stemple concludes, We have built long-standing relationships with national commercial brokers, architects, and construction project managers who are experienced in opening multiple salons quickly. With their skills and our model, any market is susceptible to an Executive Tans presence. They will see us. Our beams will shine through."

For more information on Executive Tans please visit us at:
www.myexecutivetans.com

165 South Union Blvd. Suite 780, Lakewood, CO 80228 w (866) 200-7203 w fax (720) 533-4895
twojtalik@earthlink.net w www.executivetans.com