Sundance Film Festival: Workhouse Publicity to produce event for "The Hebrew Hammer"

ContentFilm selects veteran Public Relations firm to promote film through exclusive event at 2003 Sundance Film Festival

Park City, Utah- Workhouse Publicity will produce an exclusive dinner event for the film The Hebrew Hammer to take place at the 2003 Sundance Film Festival. Press set-up for arrivals will begin at 7:30pm. The Hebrew Hammer," is an action-comedy written and directed by 28-year-old Jonathan Kesselman. The film stars Adam Goldberg in the title role, with Judy Greer, Andy Dick, Mario Van Peebles, Peter Coyote and Nora Dunn starring in supporting roles. By creating The Hebrew Hammer," Kesselman has brought to life a character rarely seen in Hollywood or off-Hollywood films: a sexy and powerful Jewish action hero. Just as such indelible films as Melvin Van Peebles Sweet Sweetbacks Baadasssss Song" and Gordon Parks Shaft" were reactions to Hollywoods inability or unwillingness to portray strong, sexy Black characters in the early 70s, Kesselmans Hammer" is his way of creating a new hero for a new generation. Like any exploitation film, The Hebrew Hammer" pitches stereotypes like flaming fastballs at a knowing audience. But it would be wrong to say that Kesselman, by creating a Shaft" with peyos, is satirizing the Blaxploitation genre. Instead, Kesselman is honoring the genre, proud that he, too has made a picture with a built-in audience in mind. Kesselman is also a huge fan of slapstick comedy, worshiping at the altar Zucker/Abrams and Mel Brooks movies. By having Adam Goldberg exaggerate the Hammers Jewishness the same way that Leslie Nielsen pushed his characters utterly white-bread naivete, Kesselman is hoping to break new comedic ground. Written and directed by Jonathan Kesselman, The Hebrew Hammer" was shot on 33 New York City locations in four and a half weeks in the spring of 2002. Kesselmans brother, Josh Kesselman of Jericho Entertainment, produced the film with R&BFMs Lisa Fragner and ContentFilms Sofia Sondervan. ContentFilms Edward R. Pressman and John Schmidt are executive producers. This is a closed event.