DataFlux Announces Formation of Customer Advisory Board

Advisory Board to counsel DataFlux on customer needs

DataFlux Corporation, a SAS Company and leading provider of data management solutions announced today that it has formed a Customer Advisory Board of experienced, objective information technology executives. By establishing the advisory board, the company is strengthening its relationship and communication with a representative group of customers across a broad spectrum of industries in which DataFlux solutions are currently being used. The Board will serve as a forum to exchange ideas on the direction of the data management market space and to discuss data quality, enhancement, profiling and integration strategies needed to solve todays complex data challenges. This ongoing interaction will facilitate the gathering of knowledge and experience from a broad range of individuals that represent the interests of leading companies.

Customer Advisory Board members represent global organizations spanning a variety of industries. Its participants are recognized industry leaders and senior management decision makers responsible for developing and implementing data management strategies for their organizations. The Founding Members consist of both customers and partners including: Center for Data Quality, ChoicePoint, Cintas Corporation, Dun & Bradstreet Sales and Marketing Solutions, Delos Technology, Fairfax County Government, FDIC, Technology Solutions Group, Innovative Consulting, iORMYX International, PACCAR Parts Division, Data Management Group, PricewaterhouseCoopers, SAS, Siperian, and Weyforth-Haas Marketing Inc.

According to Tony Fisher, president and CEO of DataFlux, Establishing a customer advisory council is an integral part of DataFluxs overall strategy. Since our inception, customers have been the force behind our drive to improve our data management solutions. The feedback provided by valued customers and partners is priceless, and so we have formed this board as another step in honing our listening skills and looking for ways to improve upon our technology as well as our total customer communication."

Advisory board members will serve a staggered three-year term. They will act both as customer advocate and barometer of data management issues to help DataFlux stay abreast of real-world strategic and business challenges facing companies today.    The Board is also expected to recommend areas for growth, and be a critical force in determining the future direction of DataFlux data management initiatives.

About DataFlux Corporation
DataFlux is a North Carolina-based software company that provides leading edge data management technology for data profiling, data quality, data integration, and data enhancement. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and reliability of an organizations critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, business intelligence, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the market leader in providing business intelligence software and services that create true enterprise intelligence. For more on DataFlux, visit: www.dataflux.com.
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