Borenstein Group, Technology Branding Firm, Posts 2002 Record Annual Growth in a Tough Economic Year

The Borenstein Group, a performance-driven creative agency dedicated to serving B2B fast technology and technology support companies, today announced that it is posting record growth in revenue in 2002 with a projected 25% increase in sales and capitalized billings. The growth is amidst a tough economic year for Washington-area advertising agencies in which many creative agencies shut down or are struggling to stay afloat.

Fairfax, VA, December 12, 2002- The Borenstein Group, a performance-driven creative agency dedicated to serving B2B fast technology and technology support companies, today announced that it is posting record growth in revenue in 2002 with a projected 25% increase in sales and capitalized billings. The growth is amidst a tough economic year for Washington-area advertising agencies in which many creative agencies shut down or are struggling to stay afloat.

According to Gal Borenstein, company president and founder, The Borenstein Group has grown this year from five to six million dollars in capitalized billings, reflecting a 25% increase to its gross sales.

Borenstein attributes his agency's strong financial performance this year to staying focused and committed to serving its loyal client base of stable privately-held area small to mid-cap software, IT, and telecommunications companies that are associated with the 'old economy'.

Borenstein says, "Even in the toughest times last year, we could not imagine not continuing our focus on serving B2B technology companies. That's why we selectively work with companies who have realistic growth expectations and a solid business plan. Unfortunately, many local washington dc area ad agencies that went after technology just because it was 'today's hot thing' have and will continue to be falling by the way side".

Borenstein expects to add more staff and expand in 2003 in line with the company's projections. Borenstein says "There is a window of opportunity in this tough environment since most tech companies are seeking best value and someone who can do more with less. And that's been our mantra all along."

For more information,
visit www.borenstein-online.com