The Ross Group Immortalizes Alive" for Romantic Hit Maid in Manhattan"

Product placement maverick, The Ross Group has engineered a triumphant marriage between trendy skincare line, Alive Pure Kabbalah Water Within and the best romantic comedy of the year, Maid in Manhattan by Sony Pictures starring Jennifer Lopez and Ralph Fiennes.

Product placement maverick, The Ross Group has engineered a triumphant marriage between trendy skincare line, Alive Pure Kabbalah Water Within and the best romantic comedy of the year, Maid in Manhattan by Sony Pictures starring Jennifer Lopez and Ralph Fiennes. The prestigious Alive product line is featured on the vanity in the posh Park Suite at the Beresford -- Americas most favorite hotel since Pretty Woman. The audience receives a full view of the complete Alive skincare range as well as a humorous clip in which maid, Stephanie, sneaks a spritz of the Alive Hydrating Mist.

Directed by Wayne Wang, Maid in Manhattan is the modern day fairytale of Bronx native and single mother, Marisa Ventura (Jennifer Lopez) who works as a maid at Manhattans fictional five star Beresford Hotel. In a twist of mistaken identity Marisa encounters Christopher Marshall (Ralph Fiennes), aspiring U.S. Senator who believes she is a guest at the hotel. Viewers are treated to magical entertainment as fate steps in, opposite worlds attract and we believe once again that love can conquer all.

Created by Karen Berg, co-founder of the Kabbalah Centres, the exclusive Alive Pure Kabbalah Water Within skincare line has been receiving global adoration for its beneficial properties. All products contain key ingredient pure Kabbalah Water, a dynamic process of resonance technology in which spring water is re-structured to form crystalline patterns enabling the water to attain a live state" of optimization for preventative cell renewal. Alive has received prominent editorial coverage in WWD, Harpers Bazaar and Marie Claire to name but a few. Alive can be found at retailer Bergdorf Goodman and ALIVEKABBALAH.COM

The Ross Group is a premier leader in the strategic placement of high-impact branding. Located in Santa Monica, CA, The Ross Group is recognized for over 20 years of entertainment and celebrity marketing. The Ross Group has successfully negotiated product alliances with more than 200 feature films and television shows grossing over 5.5 billion dollars. Founder Mary Hall Ross credits her companys success to the dominant role film represents in todays society. Film maneuvers a powerful hand worldwide and product placement represents a unique opportunity to gain consumer loyalty through celebrity endorsement at a fraction of the cost for traditional advertising." The Ross Groups most recent credits include: Spider-Man featuring a Stuart Weitzman billboard in Times Square, The Bourne Identity spotlighting Tag Heuer, Legally Blond highlighting LOreal fragrance NOA magazine ad held by Reese Witherspoon and the soon to be released Phone Booth where a LOreal fragrance banner receives continuous visibility as male heartthrob Colin Farrell is trapped in a phone booth. For more information on The Ross Group visit their website at www.thereelrossgroup.com