Ambient Planet Increases Newspaper Clientele

New York, NY (December 18, 2002) -- Ambient Planet, Inc. (www.ambient-planet.com) the first U.S. ambient media sales house, announced today the addition of several new newspaper companies to their client roster. Ambient Planet has been selected as a preferred advertising & distribution partner for The Boston Herald, The New York Sun, Salt Lake Tribune and Pittsburgh Tribune. The addition of these companies significantly increases Ambient Planets Newspaper marketing expertise throughout the country.

We began our first foray into newspaper distribution and marketing at the end of last year with clients such as The Miami Herald, NY Newsday and Fort Worth Star Telegram and we were able to build up a wealth of knowledge regarding how to target potential newspaper subscribers with effective messaging," says Perry Kirk, Director, Ambient Planet. The addition of Boston Herald and NY Sun, among others will only strengthen our expertise in that area."

Ambient Planets increase of Newspaper clients is substantiated by several recent reports estimating the growth of Ambient Advertising or Out of Home Advertising. In recent years, Out of Home advertising has experienced explosive growth and industry experts predict continued growth in the next 10 years. According to the OAAA, as an industry, Out-of-Home represented approximately over $5.2 billion of total advertising expenditures in the United States in 2001. The ambient or outdoor medium appears to be well positioned for the 21st century on numerous dimensions. Marshall McCluhan perhaps said it best when he penned his now famous quote, The medium is the message".

Using a convergent approach (employing the most effective mix of ambient advertising and newspaper distribution techniques), Ambient Planet will work with these new clients to develop long-term strategic promotional/marketing campaigns that will increase subscription rates and reinforce their brands within selected zip codes across the nation. Overall, the goal is to build brand awareness, drive subscriptions, educate people about the newspapers and create buzz through integrated advertising and ambient media efforts.

About Ambient Planet, Inc.

Ambient Planet is the United States number one stop for all your Ambient Media needs. Ambient Planet was founded in August 2000 as a subsidiary of the UKs top ambient media company, Media Initiatives Group. Over the last two years, we have brought the same out-of-the-box creative thinking to the US market.
With the rights to advertise on pharmacy bags, on dry cleaning clothes bags, on shopping bags, and on food delivery bags, Ambient Planet offers the most effective route to get your branding message directly into consumers hands. We can also help brand you logo in very prominent and pioneering locations, such as ferry warps, illuminated building projections, inside (or on top of) malls, or wrapped around Greyhound buses. If it is sampling that you are looking for, we can get samples of your products into the hands of consumers by a variety of original means including, but not limited to, on dry cleaning hangers, at commuter ferry piers, on any high traffic street, and in malls throughout the US.