Get Creative with your Cellphone

Brisbane, Australia: MobiMarketing today announced the release of MobiManager, a tool for creative cellphone users. MobiManager provides an easy-to-use means of creating Logos, Ringtones, personal phone lists and for the sending of SMS and picture messages.

Available as a FREE download at http://www.mobimarketing.com, the program has been designed to work with Nokia phones. Anecdotal research suggests that many phone users find it difficult to customise their handsets and that the premium cost of existing Ringtones and Logos services is excessive.

Already on the Internet there are hundreds of sites offering free Ringtones and Logos. Getting these into your cellphone was always the challenge", said Alistair Campion, General Manager of MobiMarketing.

MobiManager provides an exceedingly easy-to-use interface. Most users can create, edit and save a Logo or Ringtone within minutes. With the addition of a data cable, a single click uploads the file to your phone. Alternatively, you can SMS your friends. Using MobiManager you can send Text, Ringtones, Logos, Picture and Flash messages.

Phone security is an issue which many people never think about until their phone is lost or stolen", said Alistair Campion. MobiManager allows you to backup and restore the contents of your phone. You can also view your security code and your IMEI (International Mobile Equipment Identity). Access to this number allows you to quickly block the usage of your phone if it is lost or stolen.

Campion went on to say that many users now store their personal and business contacts on their cellphone. Loss of this information can be a major setback. MobiManager allows you to backup, edit and restore the complete contents of your mobile phone. It also allows you to save this data to other files formats for easy migration between applications."

With mobile handsets now exceeding the number of fixed line telephones in Australia and the subscriber base of mobile-users set to exceed 0.5 billion in the Asia Pacific region by 2005 (EMC World Cellular Database, Nov 2002), it is not surprising that people are now looking at ways to better protect and to customise these assets.

MobiMarketing is currently working with Australian Ringtone-composers and graphic artists to create a sense of Australian style about the way people use their phones. Most people continue to play bland Ringtones and display the name of their mobile operator", said Alistair Campion. Using MobiManager, it is now very easy to add your own music favourite, company logo or childs photo to a mobile phone".

By working with local artists, MobiMarketing plans to provide an alternative medium for personal expression. As Campion suggests, The cellphone is already pervasive, what we currently lack is a sense of style about the way we use and display our handsets".

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Additional Press material can be found at: http://www.mobimarketing.com/aboutus.htm