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All Press Releases for December 22, 2002 Subscribe to this News Feed    
 

GIVE TO THE DEMOCRATS, BUT CATER TO THE REPUBLICANS SAYS STARWOOD HOTELS & RESORTS WIZ KID" VP JIM BERRA IN FAST COMPANY MAGAZINE

CHAIRMAN & CHIEF EXECUTIVE OFFICER BARRRY STERNLICHT LOOKS LIKE HE IS MORE LIKELY TO GIVE TO BILL AND HILARY ACCORDING TO OPENSECRETS.ORG WHILE HIS VP OF LOYALTY MARKETING FAVORS BUSH WHO HE WANTS TO AWARD VIP PREFERRED GUEST MEMBERSHIP WHICH IS UNOBTAINABLE BY THE COMMON PERSON NO MATTER HOW MANY TIMES THEY STAY.

GIVE TO THE DEMOCRATS BUT CATER TO THE REPUBLICANS SAYS STARWOOD HOTELS & RESORTS WORLDWIDE WIZ KID" VICE PRESIDENT OF LOYALTY MARKETING JIM BERRA

Contact: Jason Waters
United States Advocacy Council for Inclusion
USAdvocateCouncil@yahoo.com

(Beverly Hills, CA) ---- December 21, 2002 ---- If you look at who Chairman and Chief Executive Officer Barry Sternlicht of Starwood Hotels & Resorts Worldwide gave his cash to in the last election cycle one would think that he was friends with the Clintons.

Not so, according to whiz kid" Vice President of Loyalty Marketing Jim Berra who works in the same building as the Chairman of Starwood (NYSE: HOT).

According to a recent issue of Fast Company Berra is an ambitious guy, so it's no surprise that his goal is to snag the ultimate Preferred Guest: The president and first lady recently stayed in the St. Regis in Beijing," he says. I'd like to make them VIP members." (of the Starwood Preferred Guest Program, where the highest level the non-elite can achieve is Platinum unless you receive an invitation by the Chairman, Mr. Sternlicht, or own a hotel where you can receive $5,000 upgrades).

So, is the Chairman not really the one who issue the coveted VIP Preferred status as Marlene Rose-Clarke, Manager of Consumer Affairs, in the Executive Division of Starwood Hotels & Resorts Worldwide has said repeatedly to customers who spend in excess of $25,000 per year but are only able to achieve Platinum status, the same status as guest who spend $1500.00 per year at the Four Points by Sheraton. With all of the brands Starwood offers all you need to do is spend 20 stays or 40 nights at hotels ranging from $49.00 to $11,000.00 per night.

Unconfirmed reports have hinted that Ms. Abigail Johnson of Fidelity Investments whose shareholders own over eight percent of Starwood stock has a VIP Preferred card as do many golfing buddies of Mr. Sternlicht, but it is surprising that the U.S. conservative, Republican President and First Lady would be candidates this status for one stay at government rates at one of Starwoods over 750 hotels and resorts. Now where is the equity in that?

And moreover for a Chairman who has given generously to the Democratic Party, his Vice President of Loyalty Marketing is more than happy to bestow the VIP Preferred stature on a Republican that his boss did not even want elected.

It may be time to for Mr. Berra to clear his desk of the travel industry Freddies and start thinking with the Chairman, because whiz kids" who support the Republican Party and shower them with gifts may not be so bright after all. With the current guidelines according to the Office of Protocol on accepting gifts, neither President nor Mrs. Bush could accept a VIP Preferred Starwood Preferred Guest membership.

While President and Mrs. Bush are fine public figures CEO Barry Sternlicht is a Democrat and isn't the VIP Preferred membership given by the Chairman's office not by some 30-year old Vice President.

Why can a President who sleeps in a bed for one night under a U.S. Government rate receive the most coveted membership when businessmen and leisure travelers are left with a diluted Platinum program that covers five brands from Four Points to St. Regis in Aspen?

About the United States Advocacy Council for Fairness

The United States Advocacy Council for Inclusion was founded with seed money from the Aberdam Trust located in Haifa, Israel with headquarters in Beverly Hills, CA. The Council is led by Jason Waters, best known for his work in ousting Mohamed Hadid as Chairman of Options Talent Group and having the company restructured under a different name. The Council believes in bringing equality in whatever form it may take.

Feel free to contact us at: USAdvocateCouncil@yahoo.com

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Jason Waters
U.s Advocacy Council For Inclusion
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