Santa Claus Battles CRM, Privacy Issues, and Copyright Infringement in "Santa Claus vs. The Marketers"
In this free holiday e-book, Santa Claus finds his popularity waning. The directors of Claus Inc. vote to bring a group of marketers on board to refine his 'brand' and improve his business processes.
But the cure can be worse than the problem, and when problems with CRM, privacy issues, and intellectual property may make Claus Inc. miss the Christmas shipping deadline, Santa hatches a secret plan to get the gifts out on time.
FOR IMMEDIATE RELEASE
CONTACT:
Jonathan Cohen
Damn Fine Writing
(604) 254-8150
jacohen@damnfinewriting.com
Santa Claus Battles CRM, Privacy Issues, and Copyright Infringement in "Santa Claus vs. The Marketers"
VANCOUVER, B.C. -- December 23, 2002 -- It's Christmas Eve, and Santa Claus is grounded.
After Claus Inc. hired a consulting firm in early November to re-brand Santa's image and revamp its business practices, the corporation has been on a downward spiral. The elf workforce has been downsized 70%, Santa's been given shoulder pads to make him look thinner, and even Rudolph's been eliminated for environmental reasons (nose radiation).
This is just part of the free short story "Santa Claus vs. the Marketers," an adult fable about contemporary business issues. Offered as a free download, the story is available from http://www.damnfinewriting.com in Adobe Acrobat PDF
format.
Jonathan Cohen, the author, is a freelance writer and editor, and a refugee from the dot-bomb era. "I thought it would be a great gift to my clients and the business community," he says. "Not to mention that it gives me a chance to poke fun at some of the major issues facing business today -- layoffs, privacy, and whether downloading music, software, or videos is really piracy."
Will children everywhere have to register with Claus Inc. and sign a license agreement to get their presents? Will Rudolph fly again? Will Santa prevail over the marketers? Cohen's not telling, but he does comment that "I'm not planning on investing in any coal stocks this winter."
For more information, see http://www.damnfinewriting.com or contact Jonathan Cohen at (604) 254-8150.
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