What Recession? MBA/Corporate Insider Creates Own Job Poking Fun at Corporate America and Sees Profits Rise

The Inepto cartoons lampoon Martha Stewart's penny-wise but pound-foolish decision to dump her ImClone stock, Merrill Lynch's insincere apology for misleading investors, and countless customer "disservice" personnel at E*Trade, banks, airlines, phone companies, and other companies.

December 24, 2002 -- Fed up with the rat race, Fabricio, an MBA/corporate insider, quits his job and creates a cartoon that pokes fun at all the ineptitude he has witnessed firsthand, from incompetent customer service personnel to arrogant CEOs. The cartoon leads to the launch of a website. The website generates donations from fans and lucrative consulting contracts. Fabricio lives happily ever after.

How it all happened:

1-     Fabricio's frustration with all the ineptitude he sees around him reaches an unbearable level.

2-     Instead of crying, Fabricio decides to laugh (and make others laugh) by turning every brush with ineptitude into a cartoon.

3-     He emails the cartoons to friends and family who pass them along to others.

4-     The cartoons develop a cult following.

5-     Fabricio launches Inepto.com to display the best of the cartoons.

6-     Fabricio adds a diary to Inepto.com to share his sometimes humorous, sometimes serious, but always different take on life.

7-     Thanks to word of mouth, traffic to Inepto.com explodes, donations from fans increase, consulting offers start arriving.

8-     Fabricio gives himself a raise and a month's vacation.

What the critics say:

·     Mike Keefe, Editorial cartoonist for the Denver Post: "I visited your website and enjoyed the strip. It is a very creative idea. The strips hit the nail on the head. I like the digital art and layout. It feels very contemporary."

·     Johnny Blue Star, host of radio shows: "I think the comic strip is brilliant - and even important! I think you may have a book in this."

About the cartoons:

The cartoons lampoon Martha Stewart's penny-wise but pound-foolish decision to dump her ImClone stock, Merrill Lynch's insincere apology for misleading investors, and countless customer "disservice" personnel at E*Trade, banks, airlines, phone companies, and other companies.

The cartoons' popularity stems from the fact that they strike a chord with consumers fed up with companies that put profit above all else. Fans get solace from realizing others have gone through exactly the same ordeals. They enjoy finally being able to laugh at situations they thought were anything but funny when they experienced them.

According to Fabricio, the strips also serve a higher purpose: to open the eyes of managers to the problems within their companies so they can address them for the benefit of all of society.

For more information, visit the website at http://www.Inepto.com which also features Fabricio's artwork and audio samples of Fabricio's impressions of celebrities, including Robin Leach, Steve Irwin (Crocodile Hunter), and Henry Kissinger. Or email prweb@Inepto.com.