Outsourced E-commerce Solution Produces Profitable Results

How to transition an e-commerce site during the busy Holiday Season

DMinSite, an e-commerce outsourcing firm for catalogers and retailers has selected Profitability.net to provide Class A data center, network security and hosting services. With online sales expected to surpass $26 million in 2002, Larry Kavanagh, President and founder of DMinSite, realized he needed a service provider who could keep up with their rapid online sales growth.

The October search led DMinSite to Profitability.net, a local service provider focused on emerging and middle market companies in Cincinnati. Both companies quickly worked together to map out a scalable solution with high security and reliability.

Aaron Larkins, President of Profitability.net, developed and delivered a comprehensive e-commerce solution including data center space for servers, high-speed internet connections that allow for fast page downloads and network security to protect against hack attempts.

Crafting a solution that fits is the easy part, but moving an established server farm during the Holiday shopping season requires precise planning and execution." According to Mr. Larkins, the transition required zero to minimal downtime given the busy Holiday season. We delivered because everyone involved in the transition understood the process and knew that downtime would lead to lost sales.

With the transition complete, both companies anticipate a successful 2003. DMinSite continues to increase e-commerce sales for their clients while Profitability.net is adding new services such as automated off-site data backup for local businesses.    

Company Info

Profitability.net, located in downtown Cincinnati, helps companies manage their online infrastructure. Service offerings include web hosting for local businesses, server co-location, server farm management, firewalls to protect business networks and off-site data backup and recovery.

DMinSite, based in Norwood, provides catalogers and retailers with an out-sourced e-commerce solution. The DMinSite client base more than doubled in 2002 and now includes 17 catalog titles and one of the nation's largest newsletter publishers. Online sales for DMinSite clients are expected to surpass $26,000,000 in 2002 -- up 271% from last year.