Your Local Bank's Calendar is Going Digital

A new field, promotional software, provides a way to replace the local business printed calendar. The Promo-Cal calendar is a Windows software program that is customized for companies, and that they can distribute royalty-free digitally.

The standby of the neighborhood, the local bank or grocery store calendar is
now available in digital form with the release of the 2003 Promo-Cal
calendar by Pankhurst Algorithmics

Designed as a cost-effective branding tool for companies, the product is an
attractive Windows desktop calendar. Tap on any day to enter daily notes,
and review months and years easily. Key to the program is that it is
personalized for each company, much like the traditional paper calendar.
Customers can select from a variety of styles online, enter their company
contact information and sales message, and receive in a few days a quality
product they can give to customers, while also promoting their company.

The promotional feature is tied into a company specific logo button on the
main display. When pressed, a panel appears which displays up to 200 words
describing the company offering the calendar, as well as providing a website
button. This button takes them via an Internet browser to their website,
where they can continue discussing their company, offer sales, or whatever
else they wish.

Ideal as a website download, or a premium for enrollment in an offer or
newsletter, the Promo-Cal calendar benefits from its small size and careful
programming. "Typical custom software is extremely expensive, and adapting
it for a variety of customers is problematic," David Pankhurst, President of
Pankhurst Algorithmics, reports. "Free, quality software allows companies to
attract and retain visitors, but quality often means expensive - with
branded promotional software, clients have a product they can give away to
build brand awareness, while keeping costs down".

Another important feature is that the Promo-Cal calendar is royalty-free.
Each branded copy allows a company to give away unlimited downloads to
clients and potential clients without paying additional charges. This makes
the product unique in the promotional field, providing virtually unlimited
exposure for a company at a cost that cannot be matched by the traditional
paper calendars or branded pens and pencils.

A relatively new field, promotional software allows companies to leverage
quality programming without large development costs. The cost of developing
applications is spread over a number of clients, allowing them all to
benefit from quality software without the associated price. In addition, the
size of the Internet and the wide variety of businesses using the products
allows many to benefit without saturating the market.

In use since 1996, the Promo-Cal calendar is priced at $95.00 (U.S.), and is
available from Pankhurst Algorithmics, 403-1655 Chambers Street, Victoria,
British Columbia, Canada. Further information can be found on their website
at http://www.pankhurst.com/promocal.htm and on-line orders can be placed at
http://www.pankhurst.com/order_a.htm

In addition to Promo-Cal, Pankhurst Algorithmics also offers two other
promotional software products: PromoQuotes, a daily inspirational quote
program, and PromoWords, a daily vocabulary builder. Each product is
likewise branded for companies. Custom designs are also available.

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Additional Links:

Promo-Cal Product Page: http://www.pankhurst.com/promocal.htm
Promo-Cal Product Screen Shot: http://www.pankhurst.com/promo/ani_cal.gif
Promo-Cal Product Demo Download: http://www.pankhurst.com/downld_a.htm
Product Order Form: http://www.pankhurst.com/order_a.htm
Main Web Site: http://www.pankhurst.com/
PromoQuotes Product Page: http://www.pankhurst.com/promos_b.htm
PromoWords Product Web Page: http://www.pankhurst.com/promos_c.htm

About Pankhurst Algorithmics

Pankhurst Algorithmics emphasizes ease of use in designing software. Their
goal is to provide useful products that novices can feel comfortable with,
yet powerful enough for veterans to employ. This emphasis on thoughtful
programming even extends to publishing a free newsletter - 'The Flashing
Twelve' discusses the complexity of software today and what can be done
about it. Back issues are available at http://www.pankhurst.com/emailing.htm

For further information about Promo-Cal or to discuss software complexity
issues in general, please contact David Pankhurst at (250) 480-0867

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