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WorldPay Announces Partnership with MSN Singapore
WorldPay has today announced a new partnership with Microsoft~{!/~}s MSN division that will enable new WorldPay customers to sell online and also to actively market themselves to MSN~{!/~}s users. The agreement will initially focus on Singapore and will give WorldPay customers~{!/~} exposure to 1.5 million unique users each month.
As part of the agreement, WorldPay will be linked to MSN Singapore homepage through a facility that enables applicants to rapidly set up their own secure online retail outlet, using WorldPay~{!/~}s WorldDirect and Click and Build products. When customers sign up for the WorldPay package, MSN Singapore will integrate their products into the MSN Shopping Channel free for six months, introducing 1.5 million monthly visitors to each customer~{!/~}s product range.
Singapore, February 26, 2002 - WorldPay, the global leader in multi-currency payment processing, has today announced a new partnership with Microsoft~s (Nasdaq: MSFT) MSN division that will enable new WorldPay customers to sell online and also to actively market themselves to MSN~s users. The agreement will initially focus on Singapore and will give WorldPay customers~ exposure to 1.5 million unique users each month.
WorldPay CEO, Nick Ogden, said: ~We are delighted to announce this partnership. It considerably strengthens our position in the crucial Asia Pacific region, where a proliferation of currencies and languages means that our multi-currency, multi-lingual payment solutions will enjoy a potentially huge audience. At the same time, we are able to bring massive exposure to our customers~ activities and drive their business. MSN~s global portal already has 270 million unique users worldwide and its global reach means that similar partnerships across the globe are quite possible. We are empowering partners to sell themselves, sell their products, and sell globally.~
Adrian Lee, Program Manager of MSN Singapore comments on the new deal: ~We are always looking to provide our customer base with the very best in content, and are delighted to be able to offer them the opportunity to trade quickly, easily and above all securely, using WorldPay~s services. Singapore and the rest of the world is embracing eCommerce; this deal enables online retailers to take international trade to the next level, making good use of innovations such as multi-currency and multilingual technology.~
As part of the agreement, WorldPay will be linked to MSN Singapore homepage through a facility that enables applicants to rapidly set up their own secure online retail outlet, using WorldPay~s WorldDirect and Click and Build products. When customers sign up for the WorldPay package, MSN Singapore will integrate their products into the MSN Shopping Channel free for six months, introducing 1.5 million monthly visitors to each customer~s product range.
~Continued government initiatives and positive online experience for users has made Singapore a crucial e-commerce hub. With our partnership with MSN Singapore WorldPay is all geared to tap the e-commerce potential of this market,~ said Adam Kerr WorldPay~s Director for Business Development, Asia Pacific. ~The powerful combination of WorldPay and MSN will provide customers an even bigger e-commerce platform to conduct safe online transactions.~
Notes to Editors
About MSN in Asia
MSN is more useful every day, offering content and services that appeal to people on a personal level. With more than 270 million visitors per month, the MSN integrated network of content and services is the most popular destination on the Internet. MSN is available in 34 markets and in 18 languages – a broader global presence than any other portal. The network of MSN services, located on the Web at www.msn.com.hk (Hong Kong); www.msn.com.tw (Taiwan); www.msn.com.sg (Singapore); www.msn.com.my (Malaysia); www.msn.co.kr (Korea); www.msn.co.in (India) and www.msn.co.jp (Japan) takes advantage of the Microsoft .NET platform to offer leading services, any time, any place and on any device, with the most integrated and personalized user experience for Asian Internet surfers for communications, search, shopping, personal finance and entertainment. The best-of-breed services include the MSN Hotmail Web-based e-mail service, the world~s largest e-mail system; MSN Messenger Service, the world~s no. 1 instant messaging system on the Web; MSN Search, one of the world~s most popular online search service; and MSN Communities, the easy way to share information on the Web.
About Microsoft
Founded in 1975, Microsoft (Nasdaq ~MSFT~) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
WorldPay
WorldPay (www.worldpay.com) was founded in 1993 and throughout its history has consistently developed innovative and secure Internet-based products and services.
Today, as the globally acknowledged and trusted leader in secure, multi-currency Internet payment solutions, WorldPay enables over 12,000 customers in 115 countries to sell to shoppers around the globe - in the language and currency of their choice.
Through its unique Guarantee, WorldPay makes international online transactions easy, safe and reliable by offering online businesses protection against card fraud, and shoppers peace of mind that they are buying with confidence from WorldPay Guaranteed online stores.
WorldDirect, WorldPay~s multi-currency payment system is integrated to all the leading eCommerce storebuilding applications, including its own Click and Build. Other WorldPay services include repeat billing solution FuturePay.
Based in Cambridge, UK, WorldPay~s Asia Pacific regional centre is in Singapore and its Americas centre is Sterling, Virginia, USA.
WorldPay shareholders include NatWest Bank Plc and Energis Plc.
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