Pugh and Company Selected as Interactive Marketing Awards Finalist

Rich-media emarketing promotion, created by Pugh and Co., has been selected as a finalist for an Interactive Marketing Award.

Dallas -- March 1, 2002 - The Dallas Area Rapid Transit East Meets West" rich-media
emarketing promotion, created by Pugh and Company, has been selected as a finalist in the Most Effective E-mail Campaign category of the DFW Interactive Marketing Awards. The campaign can be viewed at http://www.phastlink.com/promos/dart/dartmovie.asp.

The dynamic email campaign used advanced web technology, including Flash animation and sound with MP3 streaming. The first of the two-part virtual campaign was delivered to 7,332 permission-based email recipients. The message was delivered as a personal" invitation to each recipient. A review of the campaign showed that:

 Eighty-six percent of the messages were opened;
 Seventy-four percent of the recipients watched the entire promotion
 Forty-six percent of those that watched the promotion went to the DART website for further information about the promotion;
 Thirty-seven percent of the recipients opted-in" for future email promotions;
 Nearly 500 new impressions were created and captured from viral marketing;
 More than 11,900 people rode the Trinity Railway Express, the subject of the email campaign, on the day of the promotion.

The 2002 DFWIMA Excellence in Interactive Marketing Awards sponsored by Yahoo!, AOL, and MSN, will recognize DFW companies and individuals who demonstrated thought leadership, superior execution, and innovation in the field of interactive marketing in 2001.

Winning entries will be announced at DFWIMA's annual Awards Banquet on Tuesday, March 5, at the Dallas World Aquarium at 1801 N. Griffin St. Ken Pugh, creator of the campaign and chief creative officer of Pugh and Company, will attend the banquet to receive the award.

For more information about the awards program, visit the DFWIMA website at www.dfwima.org. To arrange an interview with Mr. Pugh, please contact Kristine Tanzillo at 972-889-9577, or visit with him personally at the banquet. Visit the Pugh and Company website at www.pughandco.com.
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