New Manual Explains How To Grow Your Small Business Sales and Create Loyal Customers From Your Current Customer Base

Busy business owners spend a lot of time and energy courting prospective new customers, hoping to pump up their bottom line. Yet most of them are missing an untapped source of sales that exists right inside their company - there's truth in the statement that your customer list is your most valuable asset.

Busy business owners spend a lot of time and energy courting prospective new customers, hoping to pump up their bottom line. Yet most of them are missing an untapped source of sales that exists right inside their company - there's truth in the statement that your customer list is your most valuable asset.

"There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales," says Tampa-based consultant, Denise O'Berry, president of The Small Business Edge Corporation. "But when I ask small business owners what action they are taking to keep in touch with current customers, the answer is normally 'we don't.' When small businesses take the time to calculate the real value of each customer over the long term, it's eye opening. A $5 customer can really be worth over $50,000 in the long term and should be treated like a queen."

Her new manual, Make Your Customers Stick: The Secrets to Building Long Lasting Relationships, explains how to turn a pile of dusty invoices and sales receipts into profit generators for your business by creating loyal customers who will return time and again to increase your small business bottom line. The manual details what to do, how often, and the best ways to stay in touch. Included are samples such as a tracking form, action plan and contact templates. Contents include:

- 5 critical pieces of information you must know about your customer
- How to calculate what your customers are worth
- 10 ways to help your customers be loyal to you
- 4 ways to maintain contact
- 7 steps to creating customer loyalty
- Sample forms

Denise O'Berry helps small businesses identify and execute the steps necessary to grow their business. The complete manual, Make Your Customers Stick: The Secrets to Building Long Lasting Relationships can be purchased for $45 at www.whatspossible.com or by calling 1-800-643-3370 toll free.