PromotionEDGE, Inc. Announces The Launch of Its New Interactive Consumer Show Expressions In Style (First Installment to Launch in Dallas with Further Expansion Throughout The U.S.)

Dallas, February 25, 2002 - PromotionEDGE, Inc announced today that it will launch
its new consumer trade show, Expressions In Style - the hair, fashion & beauty expo in
2003. On March 8, 2003, Expressions In Style will strut into Dallas, Texas with more
than 100 interactive exhibits to include all the elements of personal style in one fabulous
exposition. Visitors to this public show will experience interactive demonstrations of the
latest beauty tips and techniques, personal makeovers, fashion and hair shows, seminars,
entertainment and more.

"We are excited to provide consumers with an opportunity to connect with industry
leaders and express their ideas about the latest trends and influences in style today,"
said Glenda Yancey, President & CEO, PromotionEdge, Inc. "I believe that attendees
will come away from the show feeling as though they've stumbled onto an informative,
interactive and fun way to enhance their personal style."

As a public show, Expressions In Style is offering the opportunity for consumers to learn
about these products and services in ways that were previously only available
exclusively to hair, fashion and beauty professionals via industry-specific trade shows
and private showings.

Expressions In Style will give customers a voice in influencing the buying decisions of
retailers," said Yancey, "With product and merchandise sluggishly moving off the
shelves and companies' annual revenues feeling the pinch from declining sales, this
show should give all involved in buying decisions a better idea of what will sell and
assist them in promoting what is available in new and exciting ways."

PromotionEDGE, Inc expects to see an aggressive expansion following the inaugural
show. Expressions In Style is also expected to be launched later in the summer of 2003
in Atlanta, Georgia with two additional launches in cities throughout the U.S. in 2004.

About PromotionEDGE, Inc
PromotionEDGE, Inc is a promotional and events company established in 1999 and
incorporated in 2001 in Texas. The company plans to launch several new consumer
trade shows and special events into various U.S. marketplaces. Expressions In Style
(www.expressionsinstyle.com) is its initial show offering.