Keith Henning to Speak on Usability Panel

Austin Usability Professionals Association Selects Keith Henning to Speak on Automated Usability Tools.

AUSTIN, TX - 3/7/2002 - A distinguished three-person panel of Web site analysis experts will speak on technological tools and methods for performing site analysis. The panel, "Web Site Analysis: New Tools for Usability Specialists", will present new and unique tools to assist in measuring and maintaining Web site usability. RepeatWeb CEO Keith Henning was chosen for the panel because of his history of technological contributions and innovation in the field of online measurement.

The panel will commence at 7 PM on Thurs, March 7, 2002 at the offices of Hoover's Online and is presented by the Austin Chapter of the Usability Professionals Association (UPA). Cost is $5 for nonmembers; free to members and students.

"I am pleased to have an opportunity to talk about the current state of online measurement," said Keith Henning. "As the distinction between advertising, marketing, and customer relationships blur, the online channel will be an increasingly important part of every corporate strategy. Being able to gather the appropriate data for making improvements to the online communication process is crucial to long term survival. It also has immediate and tangible benefits that are measurable both in dollars and customer satisfaction."

About Usability Professionals Association
The Usability Professionals' Association is an international, non-profit, professional association with more than 1500 members in the US and 35 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. Many usability professionals hold advanced degrees or training in psychology and related fields. The organization provides its members with a wide variety of professional services. Through outreach the UPA:
·   Communicates and shares information about skills and skill development, methodology used and/or proposed in the profession, tools, technology, and organizational issues.
·   Presents the viewpoints of the profession to the public and other interested parties.
·   Educates the general public about the profession.
For more information, visit the UPA web site at http://www.UPAssoc.org or call the UPA headquarters in Chicago at (312) 596-5298.

About RepeatWeb, Inc.
RepeatWeb, Inc. is a pioneer of website usability tools designed to provide more meaningful information regarding the online visitor experience. RepeatWeb's Flagship ASP service, Replay(TM), is a tool designed to provide insight into web visitor behavior by providing web designers and developers with a qualitative tool to capture, analyze, and recreate online activity.

Privately held, RepeatWeb, Inc., a Delaware Corporation, is headquartered in Austin, Texas. For more information visit http://www.repeatweb.com.

Note
RepeatWeb, the RepeatWeb logo, and RepeatWeb Replay(TM) are trademarks of RepeatWeb, Inc. The respective companies may own all other logos or trademarks.

Contact Information
Joe Hinder of RepeatWeb, Inc.
512-531-5067 x4044
joehinder@repeatweb.com.

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