MULTIMEDIA SIGHTS AND SOUNDS - NEW WAYS OF TOURISM PROMOTION

new combination of audio CD and multimedia CD ROM used in promotion of Croatian tourism

Split, CROATIA -- March 22nd, 2002 -- A new multimedia CD ROM "Split -- where the time stood still" (www.gideon.hr/split) was presented this week in Split, Croatia. Developed by Gideon Multimedia, this CD ROM uses unique combination of multimedia CD ROM and audio CD, all in one, to promote the ancient city of Split. It enables all the potential visitors, tourists and guests to catch more than a glimpse of the city's sights and sounds, past and the present.

As the recent studies have shown, people remember 20% of what they hear, 40% of what they see and hear, but 70% of what they see, hear, and do. Accordingly, interactive and multimedia presentations tend to be more effective in tourism promotional efforts.
Multimedia CD ROM "Split -- where the time stood still" uses interactive, user-friendly interface to present an authentic story of the city of Split, which starts over 1700 years ago. This multimedia story is outlined through the interactive sequence of panoramic photos with a view of 360°, video clips, drawings and more than 250 photographs combined with the authentic music from Split. Interactive map of the city with comprehensive presentation of its most famous sights is an integral part of this multi-lingual (in Croatian, English, German and Italian) multimedia CD ROM. It doesn't require any additional installation to the hard disk, when placed in the CD ROM drive it is activated automatically.

This CD ROM is both a multimedia CD ROM and the audio CD at the same time. In order to hear the 12 traditional songs from Split, CD just needs to be placed in the standard audio CD player.

Multimedia CD ROM "Split -- where the time stood still" was developed by Gideon Multimedia, a privately owned Croatian-American enterprise specializing in CD-based multimedia presentations and Internet website development. Although active in all industries, Gideon Multimedia has particular expertise in tourism and in industrial presentations. Since its founding, in the April of 2000 it has designed multimedia and Internet presentations for hundreds of clients.

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Contact information:

Ivana Marusic, director
ivana@gideon.hr
Telephone: +385 21 260 204
Fax: +385 21 260 205
Gideon LLC - www.gideon.hr
Dubrovacka 33
HR - 21000 Split, CROATIA