LOCAL PIZZA BUSINESS INCREASES SALES USING THE INTERNET

March 28, 2002: Woonsocket, RI -- MVP Pizzeria, a local restaurant, has found a way to use the Internet to increase business and compete with the goliaths in pizza business. Alex Biliouris, owner/manager, created his own web site using the restaurant WebStore solution provided by geomerx. The geomerx solution allows him to not only have an Internet presence that displays his menu and information about his restaurant, but it also takes orders from customers directly on the site.

March 28, 2002: Woonsocket, RI -- MVP Pizzeria, a local restaurant, has found a way to use the Internet to increase business. Alex Biliouris, owner/manager, created his own web site using the restaurant WebStore solution provided by geomerx. The geomerx solution allows him to not only have an Internet presence that displays his menu and information about his restaurant, but it also takes orders from customers directly on the site. Alex said its really been a great success; in the first month of operation we had over 50 Internet orders and in the second month had over 100 Internet orders. It seems like customer use of our web site will continue to grow and become a significant part of our business."

With his website, Alex is able to present his products and create specials that drive customers to him. He feels this will broaden his customer base and increase regular walk-in and phone-in business at his location as well as building direct online orders. The website presence extends his dining room right to the desks and living rooms of his customers and gives them a chance to visit him even when theyre not nearby. The special geomerx managers login area allows Alex to easily update his menu and prices, post his Daily Specials, and create coupons and special offers. His web site displays his logo and colors which gives him continuity in branding his restaurant on the internet. We looked at a lot of solutions and the price, performance, functionality and ease of use of the geomerx system is unparalleled."

Alex created interest in his web site by getting the two local papers to print an article about his new Internet store. He hung a banner at his location announcing the opening of his web site and the incentive of a free medium pie, a $5.75 value, for customers placing their first Internet order of $10 or more. The geomerx web site system accommodates the coupon and tracks its usage for each customer automatically.

Next, Alex is planning to promote the web site by using the geomerx rewards program to encourage customers to come back and continue to use the webstore for ordering. The rewards program allows him to setup a Reward Points system that automatically issues points to his customers based on the value of purchases they make in his store. The customer accumulates points every time they buy and can then use the points as a credit against future orders.

The geomerx system gives Alex complete control over his menu, prices and how they are displayed in addition to providing his unique message to his customers about his restaurant. Not being part of a portal where the customer is distracted by choices of other restaurants is a real benefit" says Alex. Customers bookmark my site and when they want a pizza or one of my menu items they go directly to my own site. This is exactly what we were looking for when we found geomerx."

Alex says that the geomerx system allows me to have a better solution than any of the current super chains that I complete with in my area. Pizza Hut and Dominos both have solutions for online ordering but the geomerx buying experience is better for the customer and I have the use of terrific marketing features built into the system to build business and keep my customers coming back. At a low monthly fixed cost I have a better web site and solution than anyone in the restaurant business."