Jackson Investment Group to Implement Optima Technologies' Complete CRM Solution

Optima Technologies announcing a new client for ExSellence, CRM solution. All of Jackson Investment Group's majority-owned subsidiaries will implement ExSellence.

March 28, 2002    For Immediate Release

Atlanta, GA -- Optima Technologies, Inc., a leading customer relationship management (CRM) software solutions provider, announced it has been selected by Surgical Information Systems to implement the ExSellence solution. The ExSellence CRM solution encompasses customer service and help desk; time tracking and project management; contact and opportunity management; expense reporting; human resource skills tracking, recruiting and performance evaluators; decision support, reporting and information auditing; and comprehensive security and information flow.

Optimas CRM solution has the flexibility our company needs to mange its diverse customer base while building strong relationships with all of our valuable business connections," said Richard L. Jackson, CEO and president of Surgical Information Systems. The addition of Optimas ExSellence will be a valuable tool to help us manage our growing customer base, and will help our company function more efficiently across sales, marketing, customer care and development, and help desk functions."

Stated Herzl L. Hyton, Optimas Chairman: Our relationship with Surgical Information Systems exemplifies an ideal partnership for us. It has been a pleasure to work together to identify the perfect solution for their immediate CRM application needs."

About Optima Technologies:

Optima Technologies, Inc. has established its leadership by providing business software solutions to a wide range of clients within and outside the USA. Through Optimation, its advanced component-based framework, Optima develops highly configurable systems more quickly using fewer resources than with traditional technologies. Using Optimation, Optima has created ExSellence, a feature-rich customer relationship management system; Opti-InSight, a business intelligence and decision support system; and a number of industry-specific solutions in the healthcare, manufacturing, professional staffing, information technology and financial markets. To learn more, visit http://www.optima-tech.com.

About Surgical Information Systems:

Surgical Information Systems provides the only perioperative system that provides clinicians and administrators ALL the clinical and financial data relative to every surgical case. The Microsoft (Nasdaq: MSFT) Windows- or Unix-based operating system has an open architecture that is tied into an Oracle (Nasdaq: ORCL) database. The system includes modules for case and staff scheduling, materials management, flexible charging, PAT, pre-op, intra-op, anesthesia and PACU documentation, and Surgeons Notes -- enabling healthcare professionals to provide the highest quality care at the lowest possible cost. Surgical Information Systems makes it possible for healthcare facilities to operate more profitably, quantify performance and focus on patient care rather than data collection. To learn more, visit http://www.ORsoftware.com.

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