BIOTECH MARCOM LAUNCHES AS MARKETING COMMUNICATIONS AGENCY FOR BIOTECH, BIOINFORMATICS, HEALTHCARE TECHNOLOGY, AND PHARMA COMPANIES Early-Stage Companies To Be Served By Senior Staff Only; Agency Offers Project Rates

Biotech Marcom (www.BiotechMarcom.com), an independent public relations and marketing communications agency opens today, providing senior PR and marcom counsel for biotech, bioinformatics, healthcare technology and pharma start-ups and early stage companies. Clients will be served by senior staff only, without the "bait and switch" methods used by many agencies.

BOSTON, MA, APRIL 2, 2002 - Biotech Marcom (www.BiotechMarcom.com), an independent public relations and marketing communications agency opens today, providing senior PR and marcom counsel for biotech, bioinformatics, healthcare technology and pharma start-ups and early stage companies.

Biotech Marcom focuses on building a company's reputation with the press and other influencers, establishing credibility and building lasting relationships. All team members have years of relevant experience on such accounts as Blue Cross Blue Shield, L&H Healthcare Solutions Group, Biotechnology Industry Organization, Johnson & Johnson, Roche Diagnostics, Bristol Myers Squibb, Schering-Plough, Carolina Medicorp, Republic Health Corporation, NeXstar Pharmaceuticals, and more.

Biotech Marcom differs from traditional agencies by servicing accounts with senior professionals only. All agency services are available on a project basis or flexible retainer, rather than the pre-set minimum retainer demanded by most agencies. In these highly competitive industries and markets, experience is essential. By working cooperatively, the agency leverages its collective expertise in these areas to help promising upstarts, and is also an economical outsource for established companies.

"The problems our target clients face are challenging and sophisticated, and millions of dollars can ride on each marketing communications decision. Too many companies lured by large agencies wind up paying for the name of a CEO who doesn't work directly on the account, and typically hasn't contacted a reporter in years," said agency president Jon Boroshok. "Truly competitive biotechs realize that junior practitioners with a few years of general PR exposure cannot add the kind of value that comes from the years of relevant experience that we deliver. Our business model eliminates typical agency inefficiencies so clients pay for results, not a conference room view. They are billed only for the services they use, when they use them."

Based in suburban Boston, the agency includes team members in the New York/New Jersey, northern and southern California, and Research Triangle Park markets, as well as the Midwest, Rocky Mountain States and the Southeast.

About Biotech Marcom
Biotech Marcom is a division of TechMarcom, Inc. (www.techmarcom.com), a Westford, Massachusetts independent agency providing value-based marketing communications for emerging technologies. Biotech Marcom provides marcom/public relations services to biotech, bioinformatics, healthcare technology, and pharma companies. Staffed by senior professionals only, the agency offers:

• The expertise and business acumen of veteran consultants
• The range of services and contacts of an agency
• The affordability and competitiveness of independent practitioners

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