Scientific study helps webmasters to obtain better rankings on search engines
Scientific study helps webmasters to obtain better rankings on search engines. Company analyzed 103,260 top 10 listings on Google, Altavista and other major search engines to find out what it takes to get a #1 listing.
Cologne, Germany. May 3, 2002 - Most Internet surfers use earch engines to locate web sites but only a minority of them look beyond the top 10 search results. Therefore, obtaining a high position on search engine result pages is essential for every online business.
But how do search engines rank a web site?
The "Search Engine Ranking" study, released today, endeavors to answer this question for all the major search engines, Google, Altavista, iWon/Inktomi, AllTheWeb, Wisenut and Teoma. 144 attributes of 103,260 top 10 web pages were examined in the study, making it the most comprehensive search engine ranking study available today.
"Until now, there was no tenable information on how search engines rank web sites available. Internet marketing professionals depended on speculation and meager pieces of information that the search engines were willing to give away." explained Johannes Selbach, co-author of the study. "The key to promoting a web site to search engines is to understand how they index and rank web sites. Once you know the facts, you can use this knowledge to ensure your web site's search engine compatibility."
Among the findings are:
- Should a domain name include a keyword for best results?
- Does it help if you put keywords in bold?
- Does the age of a web site influence the ranking?
- What's the ideal size of the TITLE tag?
- How often should your keywords appear in the META keywords
tag?
- What's the ideal search term density in the body text?
- Do keywords in IMG ALT attributes really matter?
- Do you really need a lot of links to your web site for a
- ranking?
The search engine ranking study gives surprising answers to these and many more questions. It helps webmasters to find out what's myth and what's fact.
Further information can be found at http://www.Axandra.com. Copies are available for purchase online at http://www.Axandra.com/study-store.htm
For further details, contact Johannes Selbach at Johannes@Axandra.com or visit the study web site at http://www.Axandra.com
Axandra home page: http://www.Axandra.com
Study: http://www.Axandra.com/search-engine-studies/
Image: http://www.Axandra.com/images/se-study-book.gif
This press release: http://www.Axandra.com/press.htm
Order: http://www.Axandra.com/study-store.htm
Company history: http://www.Axandra.com/about.htm
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