New Search Engine Takes Marketplace Competition to New Level; Offers Unique Benefits to Online Sellers, Customers

A new Internet search engine is bringing the market principles of choice and competition to the online world, offering savvy sellers and bargain-hunting buyers unique opportunities to achieve financial satisfaction in cyberspace.

New Search Engine Takes Marketplace Competition to New Level;
Offers Unique Benefits to Online Sellers, Customers

A new Internet search engine is bringing the market principles of choice and competition to the online world, offering savvy sellers and bargain-hunting buyers unique opportunities to achieve financial satisfaction in cyberspace.

The search engine, looksurf.com, offers businesses and entrepreneurs the chance to gain greater Web visibility if they have the business acumen to acquire it. Businesses seeking to be listed on looksurf.com bid on the keywords that will be used by Internet users to seek goods and services.     For instance, Internet gambling interests will bid against each other for the keywords online casino", with the highest bidder getting the top spot on the list of sites Web surfers will see when they type in those keywords.

Its the free enterprise system at its best," said Michael Melching, Looksurf.com CEO, Success will go to the smartest entrepreneur. You figure out the keywords that your potential customers will use to seek your services, and then place your bid on them. If you use a little imagination and truly understand the psyche of your customers, you can get high visibility for a minimal investment."

Melching said businesses can place bids on keywords for as low as one cent. Being clever on looksurf.com can take you a long way. A travel agency may have to fight off several competitors and spend some money to bid on the keywords 'air travel," but may well be able to buy 'Bahamas airfare, 'Virgin Islands airfare and 'Acapulco airfare for a few cents apiece. Theyll be at the top of the search engine list for vacationers seeking rates for those destinations."

Melching said that consumers benefit from the unique structure of looksurf.com, as well.

Smart Internet consumers can benefit in a couple of ways," he said. First, we have a competitive buying section, in which consumers can find the product they want to purchase and determine which Internet seller is offering it at the lowest price. Its a way to do comparative shopping without having to find and search a couple of dozen different sites. What would normally take an hour or more takes just minutes at looksurf."

He added, Also, I believe consumers benefit from the way we have sellers bid for positioning on looksurf. On most search engines, theres a randomness that doesnt really benefit people looking for quality merchandise and services. You dont know if the business that happens to end up at the top of the list is the best or just the luckiest.    On looksurf, the smartest and most determined business is also going to be the most visible and, 99 percent of the time, thats also going to be the business that offers the best value to its customers."